TWiLBM #143: The ambient backscatter shaboogie




This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: On the show: Google launches Carousel visual search; Renew London smart recycling bins are sniffing your MAC address; Millennial scoops up JumpTap; Tour Sicily with the San Pellegrino robot; Placed trying to morph into the ComScore of the real world; Riding the payment waves without batteries; Special guest Alex Kottoor of Siamese Systems talks mobile CSI; Chuck Martin and our Mobile Minute on who is benefiting from the mobile retail war; Infosys data on what consumers will share to get a personalized deal from retailers; App pick of the week is MixBit Featured Guest: Alex Kottoor of Siamese Systems (27:35) A Mobile Minute with Chuck Martin: Who is benefiting from the mobile retail war? (6:00) Location fascination of the week: MixBit (9:00) Top news of the week 1. Google launches Carousel (15:08) 2. Renew London recycling bins grabbing MAC addresses create public privacy outcry (18:40) 3. Millennial buys JumpTap (24:40) 4. San Pellegrino providing tours of Sicily via robots (36:40) 5. Placed evolving to be ComScore for the real world (40:50) 6. Wireless communication without batteries (44:55) Resource of the week: Infosys – 93% Of Consumers Would Share Personal Data In Exchange For Customized Offers (49:18) This episode is sponsored by PubNub. You can sponsor this show here.