This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Welcome to episode #218. On the show: Microsoft HoloLens and Inconspicuous Mode; ShopX gives away 1 million beacons for free; SpaceBillboard; Bud Light's beer delivery app; Google Translate in real time; Sense360 launches and raises $2.5 million; Bluebite partners with Lamar to make LaBite; Skin & Bones from the Smithsonian; Is Google buying SoftCard?; Shazam can beacon now. Our special guest is Eli Portnoy of Sense360.

Welcome to episode #217. On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Snapchat for business?; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app. Our special guest is Jonathan Berlin of Iconeme.

Welcome to episode #216. On the show: WiFi Aware; The RealTalk app; GM's At Your Service; TapSense for Apple Watch; Robots invade Lowe's; Jawbone wants corporations to move more; VoucherPages launches an app; Yummly + Instacart = 1 hour ingredient delivery; Skyhook partners with FiLIP Technologies; Piste.io 3D maps of ski hills. Our guest this week is Woycjech Gryc, founder of Canopy Labs

Welcome to episode #215. On the show: Danish sensors; PlaceIQ + Starcom partner on SMGMaps; VIPLocum; TempleRun in virtual reality; LuceX3 builds your conscience into a vending machine; SiriusXM targets the connected car; Red/Green app helps plan your social life; Cicret bracelet moves the screen to your skin; Favoire supports social good; Ubudu powers bluetooth mesh network. Plus, the killer app for virtual reality & why beacon data is hard to quantify.

Welcome to episode #214. This is our annual predictions show - a look ahead at the key trends and companies to watch in 2015. We tap into key trends that will emerge in the industry, companies that will thrive and, of course, the companies that will struggle in 2015.

Welcome to episode #213. On the show: Factual adds dashboards; State Farm helps identify cars; StreetPong while you wait to cross; Real-time trading platforms from Lamar and Posterscope; Is Foursquare working with Twitter?; Get to orbit with PocketQube; Scandic brings the hotel room to you; RoyalMail gets into 3D printing; M&A news from TuneCore, Qualcomm and Movido plus our resource of the week is the Simon Venture Group accelerator.

Welcome to episode #212. On the show: Live deals on posters; TGI Fridays' drone attack; Health Insurance benefits with Misfit; Search as signal by Mindshare and Google; Leave your stuff at the Hyatt - in Australia; Maps on clothes with Monochome; Feed America with Jawbone and Quaker Oats; Pop-up Libraries; Smart screens by Photon and Panasonic; eBay Australia's 24-hour Christmas Windows.

Welcome to episode #211. On the show: Snapchat opens geofilters to everyone; Barclay's Bank enlists beacons to help customers with disabilities; Cab Share Canada launches; Girl Scout's launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; KLM's "Cover Greetings" campaign; Location Guard for FireFox; The Neighbrhds app; Liberty Stores builds app on Instagram for customer loyalty; Target + Google's Art Copy & code program. Special guest is Michael Provenzano of Vistar Media

Welcome to episode #210. On the show: Europe is just next door; Hire a plumber from Amazon; Hexoskin's Arctic Smart Shirt; Google takes over Times Square; Drones in TGI Fridays; Shazam goes in-store with Mood Media; Decorate the Crystal Tree from an app; Hike with me + ShowUp make the solo outing a thing of the past; Audi's new car sharing platform; Fujitsu turns light into image recognition. Our resource of the week is 3D printed maps for the blind. Our special guest is Retail prophet Doug Stephens.

Welcome to episode #209. On the show: LINKNYC replaces payphone with WiFi in NYC; Radio Shack goes back to its roots with Little Bits; LivingSocial lets merchants in on the deal; Groupon acquires in-store analytics company Swarm; Snapchat partners with Square; Spotify partners with Uber; Target Partners with PointInside; Shazam partners with Adspace Networks; WholeFoods creates deeper local engagement with in-store kiosks in Atlanta; United Airlines adds to Miles menu. Our guest is Ryan Craver talking HBC/Lord & Taylor beacon deployments.

Welcome to episode #208. On the show: Facebook challenges Yelp and Foursquare; Connected Glass by Rebecca Minkoff; The world's smallest GPS chip; Pay with your face; Coupons.com on your Samsung phone; Arki teaches us how to walk; Place Scout for startup people; Aerial Bold; Samsung's Proximity beacons; SocialRadar acquired by Gridskippr. Our special guest is Rob Cameron, Chief Product and Marketing Office at Moneris.

Welcome to episode #207. On the show: Bionym pioneers wearable payments; Factual teams with EQ Works; Digital Element partners with Skyhook; Adsquare raises $4.3M; The NHL is testing virtual Dasherboards; Tip.ly makes tipping a visual thing; Clear Channel offering free content in Singapore; Copresence brings peace to Android and iOS sharing; Boxpark does the pop-up mall; Cloth tells you what to wear; Netflix gets creative with GIFs. Our resource of the week looks at the impact of Apple Pay on Whole Foods.

On the show: Neiman Marcus wants you to snap, find and shop; Cellfind helps the Tears Foundation help victims; Appy Pie's new API; Nomi acquired; Mogl funded; Facebook relaunches Atlas; Swirl rolls out their ad exchange; iHeartRadio vending machine with Instagram; Wall-m(Art) project; Hermes gives us La Maison des Carres; TouchTunes partners with Kinetic Active Exchange. Our resource of the week plots dead famous people thanks to ESRI.

Welcome to episode #205. On the show: Our wrap from RetailLoco in Chicago includes 3 great interviews with Matthew Kulig of Aisle411, Charlie Larkin of GameStop and Elise Neel of Mapquest. Top stories of the week include Vistar Media's cross-screen ad platform; John Lewis testing the Oculus Rift; The Bluesmart suitcase; AboutPlace going into beta; Whirlpool partnering with Gigwalk; Prizm's contextual music device.

Welcome to episode #205. On the show: Our wrap from RetailLoco in Chicago includes 3 great interviews with Matthew Kulig of Aisle411, Charlie Larkin of GameStop and Elise Neel of Mapquest. Top stories of the week include Vistar Media's cross-screen ad platform; John Lewis testing the Oculus Rift; The Bluesmart suitcase; AboutPlace going into beta; Whirlpool partnering with Gigwalk; Prizm's contextual music device. Full show notes can be found here: http://untether.tv/2014/im-whole-lot-retailloco/