TWiLBM #142: Geo-conquesting rules




This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: On the show: WillCall raises money and looks to be the Square for concerts. Spotsetter launches (and we wonder why). Pizza Hut goes responsive with Amaze. Tradus brings location to online product search. Geolog helps conserve battery power through smart GPS use. Bytelight launches their Light Field Communications Reader. iOS 7 will track your every move. Wistia co-founder Chris Savage on location and video. Chuck Martin on getting a better deal by carrying a mobile device. PayPal’s Q2 look at the impact of location based marketing. Click to see the full show notes A few announcements - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Chris Savage of Wistia (30:00) A Mobile Minute with Chuck Martin: Are mobile shoppers getting better deals? (7:30) Location fascination of the week: Hulafrog (9:36) Top news of the week 1. WillCall raises $1.2M to be the Square for concerts (13:30) 2. Launch of SpotSetter (20:13) 3. Pizza Hut and Amaze deliver new responsive website (23:05) 4. Tradus location-based marketplace – find the product near me (26:00) 5. Geolog helps save your battery thru smart GPS for Android (35:15) 6. Bytelight launches Light Field Communications Reader (38:35) 7. iOS 7 and location tracking (42:25) Resource of the week: PayPal – Location-Based Mobile Advertising: Q2 Highlights (48:15)