Summary: On the show today: Nordstrom brings Pinterest into their stores. eMart’s flying store. What3Words tries to make physical location easier with 3 words. Shopperception goes deep into buyer behaviour in physical stores. WyWy signs up Vodafone for cross-screen advertising. Foursquare and Deezer partner for concert checkins. Our special guest is Linden Skeens of Thumbvista Featured Guest Linden Skeens, founder of Thumbvista (28:50) App Observation: A complaint about GPS apps – the good, bad and ugly (3:40) Top news of the week 1. Nordstrom uses the Pinterest brand to highlight popular products in store (9:25) 2. eMart Flying Store in South Korea (15:08) 3. Launch of What3Words (20:05) 4. Shopperception‘s vision for in-store shopper behaviour (Argentina) (36:43) 5. Vodafone to be first, 2nd screen customer for WyWy (Germany) (44:10) 6. Foursquare working with Deezer for concert checkin benefits (52:22) Resource of the Week A location-based marketing primer (59:25)
