This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Welcome to episode #175. On the show: Top stories featuring Facebook acquiring Oculus; Iconeme's talking mannequins; Shyp shipped; PayPal partnering with Placed; Adtile's kinetic ads for smartwatches; AT&T shutting down their Alerts program; Pepsi's unbelievable bus shelter; New Physicalytics platform; Spacified's matching service for pop-up store space. Our resource of the week is InstantPeeping. Our mobile minute with Chuck Martin examines the value vs. privacy debate.   Full show notes can be found here: http://untether.tv/2014/twilbm-175-shyp-for-shipping-ships/

Welcome to episode #174. On the show: Top stories featuring Disney World, the Weather Channel's Weather FX ad platform, Cloak, Android Wear, the Exist app, TheLadders, PayRange, Indoo.rs, Gigwalk, What3Words and Digicash. Our Mobile Minute with Chuck Martin reinforces the impact that location has on retail. Our resource of the week is FireChat.   Full show notes can be found here: http://untether.tv/2014/twilbm-174-bringing-big-data-down-to-the-moment/

Welcome to episode #173. On the show: Top stories featuring Banjo, Mahana, Locoslab, Yelp & Yahoo!, Emotient, UTEC, Apple, HP & Aurasma, Wearable Experiments and One Llama. The Mobile Minute with Chuck Martin recaps some highlights from SXSW and our resource of the week demystifies the second screen in North America. Asif gives us a rundown of his Retail Loco and SXSW experiences.   Full show notes can be found here: http://untether.tv/2014/twilbm-173-let-there-be-water-from-the-air/

Welcome to episode #172. On the show: Top stories featuring OfficeDepot, Revealr, Lechal, Six to Start, Thirdshelf, ShipEarly, Apple's CarPlay, PizzaHut and Chaotic Moon, and Volvo's delivery system. Our Mobile Minute with Chuck Martin examines the in-store difference between the mobile web and mobile apps. Our resource of the week is a new book by Peggy Anne Salz and InMobi called Apponomics.   Full show notes can be found here: http://untether.tv/2014/twilbm-172-haptics-carplay-and-the-end-of-home-deliveries/

Welcome to episode #171. On the show: Top stories featuring Square and Bookfresh, CommuteStream, LevelUp and Foodler, Muber, SounderPoster 3.0, Amtrak, Caribou Coffee, IMGuest.com, Mastercard and Syniverse and Stylinity. Our resource of the week features an interview with Thinknear founder Eli Portnoy on the state of location data. The Mobile Minute with Chuck Martin defines the mobile consumer.   Full show notes can be found here: http://untether.tv/2014/twilbm-171-the-commute-doesnt-compute/

Welcome to episode #170. On the show: Top stories of the week include highlights from Broadcom, Philips, Future of Privacy, rock band Archie Pelago, Baidu, Weve, Facebook and WhatsApp, Innovid and Cisco, eHarmony and Foursquare and Ruckus. Our resource of the week is from Urban Airship and questions if you are ahead or behind in mobile. Chuck Martin tries to figure out what consumers do with their phones while in the store on our Mobile Minute. Asif and Rob take a deeper look at the Facebook/WhatsApp, Philips and Innovid stories.   Full show notes can be found here: http://untether.tv/2014/twilbm-170-first-screen-second-screen-and-seeing-the-light/

Welcome to episode #169. On the show: Top stories of the week include Sears offering curbside pickup; Amazon launching Flow; Virgin America's new in-air social network; Augmented reality on the bus; Royal Caribbean solves windowless cabins; Museum of Contemporary Art in Chicago's interactive billboard; Localytics brings in $17M in funding; Yahoo! partners with Yelp. The Mobile Minute with Chuck Martin examines the impact of passive data collection. Our app of the week is TouchRoom. Our Resource looks at how location-based marketing delivers ads to in-store shoppers. Our special guest is blogger and author Greg Hickman of Mobile Mixed who brings tactical advice on SMS marketing.   Full show notes can be found here: http://untether.tv/2014/twilbm-169-the-mile-high-social-club/

Welcome to episode #168. On the show: The top 8 most relevant stories during the past week in location and contextual based marketing including stories from Microsoft, Foursquare, Shopcloud, Ryerson, NTT and Dwango, Nokia and GloveLove, PlaceIQ and Rentrak TV, ShopRite and PayNearMe. Our mobile minute with Chuck Martin examines what 77% of consumers want in return for their location data. Our app of the week is Spo.tt Messenger. Our resource confirms that location is the new currency of marketing. Our special guest is Mikhail Damiani of Blue Bite.   Detailed show notes can be found here: http://untether.tv/2014/twilbm-168-microbingsquare/

Welcome to episode #167. On the show: Toshiba's smartphone-linked signage; The Hello Lamp Post project gives voice to the inanimate; AT&T partners with Sabre; Google patents the transportation-aware ad; AdTile's new reward-based motion ads; Quest brings in $500K to take on Jelly; HandUp helps the homeless in SFO. Our Mobile Minute with Chuck Martin ponders the need of store hours in the age of mobile; Our app of the week is Mynd Calendar; Our special guest is newly-acquired Donna founder Kevin Cheng.   Full show notes can be found here: http://untether.tv/2014/twilbm-clxvii-167-smsing-the-homeless/

Welcome to episode #166. On the show: Your food will text you its expiry date; The Wireless Registry launches; Source Metrics attributes online ads with offline buys; Nearbytes lets you pay by sound; Banjo 4.0 hits the street; Ricoh plays catch up with Clickable Paper; The Sacramento Kings put Google Glass on the floor. Our Mobile Minute with Chuck Martin highlights some store traffic research by Euclid. Our app of the week is SportChaser. Our resource of the week pokes some fun at location based marketing.   Full show notes can be found here: http://untether.tv/2014/twilbm-166-glass-on-the-floor/

Welcome to episode #165. On the show: Nest takes the cash; Park at my garage is the AirBnB of parking; Gilbarco Veeder-Root acquires Outcast Media to build the pump of the future; Juice Mobile acquired Gauge Mobile; WillCall adds your bar tab at the club. Our mobile minute with Chuck Martin highlights the NFC-TV from NRF; Our app of the week is My Permissions; The resource looks at what consumers REALLY think; Our special guest is Paul Madsen of Ping Identity on the Internet of Things.   For full show notes, visit here: http://untether.tv/2014/twilbm-165-nest-takes-the-cash-willcall-pays-your-tab-and-how-much-is-your-laneway-worth/

Welcome to episode #164. On the show: Location-based condom finder from Skore of India; EClips changes the coat check; YP.com buys Sense Networks; Digby launces LocalPoint 2.0; Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly on the world; Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium; Our app of the week is Packnada for the travel crowd; Our resource of the week answers the question of what is your price to give up your location; Our special guest of the week is Lawrence Coburn of DoubleDutch.   Full show notes can be found here: http://untether.tv/2014/this-week-in-location-based-marketing-164-of-condoms-coat-checks-and-jellys-biz-lawrence-coburn-of-doubledutch/

Welcome to episode #163. On the show: Canadian University sends vodka-powered text messages; Strongbow embeds RFID chips in bottle caps; Cafe owners getting sued for background music in Australia; Moto X gives print a dose of interactivity; The Merit Shop makes you sing and dance for product; Tata taps your smartphone for usage based insurance. Our Mobile Minute with Chuck Martin looks ahead to CES; our app of the week is Openbay; Our resource of the week deciphers why customer service is more important than advertising; Our special guest is David Rush, founder of Earshot.   Full show notes are available here: http://untether.tv/2014/this-week-in-location-based-marketing-163-vodka-powered-smoke-signals/

Welcome to episode #162. On the show: We take a look back at our 2013 predictions and forecast what is to come in 2014 including the companies we feel will flare and falter. Full show notes can be found here: http://untether.tv/2013/this-week-in-location-based-marketing-162-ten-thousand-predictions-for-2014/

Welcome to episode #161. On the show: KLM launches LocalEyes; Borderlands 2 adds in-game QR codes; Capital One partners with Push Point Mobile; Highlight launches 2.0; Mother's Sense does good marketing; Apple files patent for restaurant ordering and reservations; C1 Cafe delivers food through pneumatic tubes. Our resource of the week looks at Twitter's impact on Radio. The Mobile Minute with Chuck Martin focuses on Applebee's move to at-table tablets. The app of the week is Google Location History Browser and the special guest is Lou Mintzer, VP Product Development at HomeSnap.   For full show notes, visit here: http://untether.tv/2013/this-week-in-location-based-marketing-161-let-there-be-power/