This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Welcome to episode #160. On the show: We are LIVE from MoDevEast in Washington DC. University of California Berkeley tests image-based indoor location; Qualcomm’s Gimbal sensors hit the street; Westjet surprises and delights the world; Mojiva partners with Retailigence; Tetley tests holographic help; Argo Tea uses Twitter for barista tips; Pitney Bowes partners with Twitter. Our Mobile Minute with Chuck Martin looks at what we do with our phones while in the store. The Resource of the week features INC Magazine’s Wearable Computing Boom. Our funding news focuses on Momenfeed, Estimote and Shopify. Our special guest is Barg Upender, founder of Mobomo.   For full show notes visit here: http://untether.tv/2013/this-week-in-location-based-marketing-160-live-from-modeveast/

Welcome to episode #159. On the show: Singtel soft-launches their shopping app Lyke; PayPal partners with OrderBird in Germany; Amazon's Air Drone delivery service; Texas Instruments patents indoor location; Apple buys Topsy; Tantrum Street launches Cartwheel register; Mazda partners with PlaceIQ. Our mobile minute with Chuck Martin highlights Black Friday and Cyber Monday mobile stats. Our featured app is Eye Got You Covered. Our special guest is Marc Castrechini, VP Software Development of Merchant Warehouse. Full show notes can be found here: http://untether.tv/2013/this-week-in-location-based-marketing-159-orderbird-topsy-and-flying-delivery-drones/

Welcome to episode #158. On the show: Toronto-based Flybits builds context into directions for the City of Ottawa; PropertyShark maps toxic materials in New York City; British Airways marries planes and billboards; Bon-Ton goes all Agent 99 on us with NFC shoes; Placecast works with Aha Radio to bring context to deals; Rehabstudio gives us the storefront of the future. In our Mobile Minute, Chuck Martin gives us the different shopping habits of PC and mobile users; Our resource of the week focuses on the difference between NFC and QR codes; Our app of the week is SilverIMP from Scotland; Our special guest is VistarMedia co-founder Jeremy Ozon.   Full show notes can be found here: http://untether.tv/2013/this-week-in-location-based-marketing-158-location-based-toxic-sludge/

Welcome to episode #157. On the show: Placecodes helps you find your Friendly's ice cream; Macy's deploys ShopBeacon from ShopKick; PlaceIQ announces PIQ and PreVisit; Pinterest adds Place Pins; Bombsquare opens your city to virtual war against real friends; Philips and Desso create light transmissive carpet. Our mobile minute with Chuck Martin looks at the impact mobile and location will have on Black Friday; Our app of the week is Spraffl from Scotland; Our resource of the week shows that we are more apt to give up our location than our browsing history; Our special guest is James Smith, Chief Revenue Office at Verve Mobile.   Full show notes are available here:   http://untether.tv/2013/this-week-in-location-based-marketing-157-of-beacons-previsits-and-location-based-bombs/

Welcome to episode #156. On the show: Our 3rd anniversary jamboree; Find a bar that is "your team" friendly with SportsBee; Google Outside in London; Google Ingress coming to LAX & JFK; Free subway tickets in Moscow; Coca-Cola inspires you to take the stairs in Brazil; Proximiti uses location based notifications to help OCBC bank branches in Singapore; Free electricity at the Coffee Bean & Tea Leaf. Our Mobile Minute with Chuck Martin shows that consumers still like stores. Our app of the week is dashboard augmented reality company Hudway. Our resource of the week looks at modern retail. Our guest this week is Patrick Reynolds of Triton Digital talking about the impact of iTunes Radio and what it means for 2014. Plus, a new feature called "Our Take" on Snapchat's decision to walk away from $3B from Facebook and the backlash over Instagram's $1B acquisition 18 months after the fact. Happy birthday to us!   For full show notes, visit here http://untether.tv/2013/this-week-in-location-based-marketing-156-a-kilowatt-of-caffeine-please

Welcome to episode #155. On the show: Decawave brings indoor location accuracy down to 10cm; Tesco face-scans and targets ads in 450 gas stations in the UK; Amazon payments brings location-based ads; Drinks4You rolls out a loyalty card for bars while Drink Advisor Bar Finder helps find your next drink; AutoTrader partners with Chatmeter to help marry social and local; L'Oreal hopes to sell product in the subways of New York City. Our Mobile Minute focuses on the increasing customer service demands brought on by mobile. Our product of the week is Knock. Our resource of the week looks at using mobile to attract and retain customers. Special guest this week is Janet Hawkins of Opterus.   Full show notes can be found here. http://untether.tv/2013/this-week-in-location-based-marketing-155-pinpointing-knocking-and-reducing-the-cheese/

Welcome to episode #154. On the show: Spindle brings payments to K-Cups in the office; Mozilla launches an open source location service; Tide tries to DOOH up their Halloween Vines; Aptilo launches ad-supported free WiFi in Peru; ESRI’s Geography of Horror; Google maps Arlington National Cemetery; Yihaodian launches 1000 augmented reality stores. Plus, our resource of the week looks at cross screen as the new “mobile first”; The app of the week is Findery; Our mobile minute featuring Chuck Martin explores the in-store opportunity and our special guest is Pete Erickson, founder of Modev and Disruptathon. Full show notes can be found here: http://untether.tv/2013/this-week-in-location-based-marketing-154-all-your-locations-are-belonging-to-us/

Welcome to episode #153. On the show: Canadian company DMTI acquired by NeoPost; Superpedestrian to commercialize the Copenhagen Wheel; Square up against the patent wall; Privacy's voice gets stronger with the Future of Privacy Forum and Chuck Schumer; iZettle let's you pay the homeless with your credit card; Location based CPR assistance arrives; Bytelight raises their series A round; Our resource of the week focuses on WiFi's impact on retail. Chuck Martin talks about relevance in our Mobile Minute and our special guest is Sonny Vu, CEO of Misfit Wearables, makers of the Shine. Show notes can be found here: http://untether.tv/2013/this-week-in-location-based-marketing-153-credit-cards-now-accepted-by-the-homeless/

Welcome to episode #152. On the show: Zumigo uses location to combat payment fraud from the phone; Mobiquity Networks brings proximity marketing to broadway; Shazam breaks into bricks and mortar; Trafi helps map the unmapped; Google gets deeper into NSA territory; Asda brings 3D printing to the grocery store. Our special guest is Karl Martin, founder and CEO of Nymi - makers of the wearable ECG device used for identification. Our resource of the week looks at the upcoming wearables market explosion.   Full show notes can be found here

Welcome to episode #151. SpyMeSat makes it easier to know when to wear your aluminium hat; Retailigence brings offline pickup to online purchases; Jack in the Box uses time as a marketing factor with Pandora; Netclearance lets you do indoor location with WiFi and BLE; Disney harvests energy from your finger; Fooda brings hyper local food into your offices. Plus Chuck Martin reminds us that it will be another mobile Christmas in our Mobile Minute; The most effective local mobile targeting strategy in our resource of the week; Run to the beat of the right song with our app of the week, TempoRun; Special guest Dave Roesch of the Atlantic City Convention and Visitors Authority teaches us how cities should be using location based marketing. Complete show notes can be found here

Welcome to episode #150. Rogers has a busy week launching alerts and partnering with Sprint on the connected car; Citi Field tests Apple's iBeacon; Placeable helps you "Plot" your data; Metaio gives us car manuals in Google Glass; Footlocker gives you 46 quadrillion shoe choices; EyeQuant raises money to take eye tracking into the real world. Our mobile minute with Chuck Martin focuses on how mobile payments will be a more natural part of our day; Our resource of the week is an infographic entitled Mobile Commerce is Growing; Our special guest is Jonathan Treiber, CEO of RevTrax.   Full show notes can be found here.

Welcome to episode #149. On the show: DoubleDutch closes $10M and regroups; Dying for a Stella? There's a (new) app for that; WordLogic Reach launches; Millennial Media partners with Placed and Neustar and, boom, value is created; Joingo Places launches (and we wish it would stay just above the stratosphere); Gap lays out their "three screen" strategy and come SO close. Our Mobile Minute with Chuck Martin focuses on the future of retail search. Our special guest is Cree Lawson, founder and CEO of Arrivalist. The resource of the week takes a look at public safety as the killer app for location based services.

Welcome to episode #148. On the show: We get some insight from Asif's trip to Europe; Facebook uses your data to help carriers market to you better; Zipments proves we are in a bubble by raising $2.25M; ExactTarget moves into location; ESA partners with DMTI; SpeakGeo launches; Intersec gets their Weve on; Bump acquired by Google. Featuring A Mobile Minute with Chuck Martin on B2B companies finally understanding mobile, special guest David Shalaby of TapTrack on the future of NFC, our resource of the week - a Lowe's case study and app of the week Basewarp.

Welcome to episode #147. On the show: Placecast's new mobile ad platform; Bing partners with Local Corp; Audi brings public desire and reward to the Mini in London; Estimote powered by iBeacon is just the start of the mote world; Coca-Cola's Positivity Wall; PayPal taking their hands-free payments to the masses; The Pew report on location based services is revealing; Chuck Martin's Mobile Minute gives us the Cool vs. Creepy scale for location based marketing.   - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. A Mobile Minute with Chuck Martin: The Cool Vs. Creepy Scale In Mobile Shopping (24:50) Location fascination of the week: Rove by Zetrip (7:13) Top news of the week 1. Placecast’s new mobile AD play (10:23) 2. Bing partners with Local Corporation (15:00) 3. Audi’s Mini “Here’s to you” campaign in London (20:08) 4. Estimote + Apple iBeacon (27:46) 5. Coca-Cola’s positivity wall map (36:12) 6. PayPal tests hands free payment (39:50) Resource of the week: Pew Location Based Services report (46:15)

Welcome to episode #146. On the show: Nymi uses your heartbeat as a password; OnOurRadar enables on-the-ground reporting in emerging economies; Toopher uses location as authentication; Microsoft acquires Nokia but not the juicy parts; Gucci partners with Google Maps for store walkaround in Milan; AirPatrol launches ZoneAware WiFi. Plus our Mobile Minute with Chuck Martin on the emerging market for shopper segmentation based on device; ACE Hardware's successful in-store basket conversion; and special guest Ryan Golden of Moasis.   Show highlights: A few announcements - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Special Guest: Ryan Golden, co-founder and CEO of Moasis (28:45) A Mobile Minute with Chuck Martin: Segmentation by device is coming (4:45) Location fascination of the week: The history of 10,000,000 buildings in the Netherlands as an interactive map(7:30) Top news of the week 1. Nymi – turns heartbeat into password (10:41) 2. OnOurRadar.org – training reporters in emerging economies. (19:20) 3. Toopher.com using location as 2-factor authentication (location-based mobile audience targeting) closes $2M (25:50) 4. Microsoft acquires Nokia – but the real story is what they DIDN’T get (36:45) 5. Gucci partners with Google Maps to map the inside of their Milan store (44:10) 6. AirPatrol launches ZoneAware WiFi (49:15) Resource of the week: ACE Hardware converts 49% of in-store shoppers with incentive – also increase average basket size almost 3X (52:30)