Summary: On the show today: Chuck Martin stops by to talk about his new book Mobile Influence; eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world’s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak ‘n Save makes the shopper the DJ; Local mobile is exploding according to Business Insider. Featured Guest Chuck Martin, author of Mobile Influence: The New Power of the Consumer, about the importance of physical location (29:30) Fascination of the week: Mobile Influence: The New Power of the Consumer (6:00) Top news of the week 1. eBay’s Shoppable windows + Shopify‘s Popify temporary stores (9:15) 2. LBMA + Lancome augmented reality project (18:50) 3. FiveStars partners with Rogers Communications to create Vicinity (24:25) 4. Wikipedia launches “nearby” feature (36:55) 5. Scrabble for free wifi in Paris (40:25) 6. Pak’ n Save – Shoppers become DJs New Zealand (44:40) Resource of the Week Business Intelligence Report on the explosion of local mobile marketing (51:35)
