TWiLBM #151: Run to the beat. Run to the store. Run to take cover.




This Week in Location Based Marketing (Audio) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: Welcome to episode #151. SpyMeSat makes it easier to know when to wear your aluminium hat; Retailigence brings offline pickup to online purchases; Jack in the Box uses time as a marketing factor with Pandora; Netclearance lets you do indoor location with WiFi and BLE; Disney harvests energy from your finger; Fooda brings hyper local food into your offices. Plus Chuck Martin reminds us that it will be another mobile Christmas in our Mobile Minute; The most effective local mobile targeting strategy in our resource of the week; Run to the beat of the right song with our app of the week, TempoRun; Special guest Dave Roesch of the Atlantic City Convention and Visitors Authority teaches us how cities should be using location based marketing. Complete show notes can be found here