Summary: Welcome to episode #146. On the show: Nymi uses your heartbeat as a password; OnOurRadar enables on-the-ground reporting in emerging economies; Toopher uses location as authentication; Microsoft acquires Nokia but not the juicy parts; Gucci partners with Google Maps for store walkaround in Milan; AirPatrol launches ZoneAware WiFi. Plus our Mobile Minute with Chuck Martin on the emerging market for shopper segmentation based on device; ACE Hardware's successful in-store basket conversion; and special guest Ryan Golden of Moasis. Show highlights: A few announcements - Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Special Guest: Ryan Golden, co-founder and CEO of Moasis (28:45) A Mobile Minute with Chuck Martin: Segmentation by device is coming (4:45) Location fascination of the week: The history of 10,000,000 buildings in the Netherlands as an interactive map(7:30) Top news of the week 1. Nymi – turns heartbeat into password (10:41) 2. OnOurRadar.org – training reporters in emerging economies. (19:20) 3. Toopher.com using location as 2-factor authentication (location-based mobile audience targeting) closes $2M (25:50) 4. Microsoft acquires Nokia – but the real story is what they DIDN’T get (36:45) 5. Gucci partners with Google Maps to map the inside of their Milan store (44:10) 6. AirPatrol launches ZoneAware WiFi (49:15) Resource of the week: ACE Hardware converts 49% of in-store shoppers with incentive – also increase average basket size almost 3X (52:30)
