Summary: Welcome to episode #155. On the show: Decawave brings indoor location accuracy down to 10cm; Tesco face-scans and targets ads in 450 gas stations in the UK; Amazon payments brings location-based ads; Drinks4You rolls out a loyalty card for bars while Drink Advisor Bar Finder helps find your next drink; AutoTrader partners with Chatmeter to help marry social and local; L'Oreal hopes to sell product in the subways of New York City. Our Mobile Minute focuses on the increasing customer service demands brought on by mobile. Our product of the week is Knock. Our resource of the week looks at using mobile to attract and retain customers. Special guest this week is Janet Hawkins of Opterus. Full show notes can be found here. http://untether.tv/2013/this-week-in-location-based-marketing-155-pinpointing-knocking-and-reducing-the-cheese/
