Summary: Welcome to episode #157. On the show: Placecodes helps you find your Friendly's ice cream; Macy's deploys ShopBeacon from ShopKick; PlaceIQ announces PIQ and PreVisit; Pinterest adds Place Pins; Bombsquare opens your city to virtual war against real friends; Philips and Desso create light transmissive carpet. Our mobile minute with Chuck Martin looks at the impact mobile and location will have on Black Friday; Our app of the week is Spraffl from Scotland; Our resource of the week shows that we are more apt to give up our location than our browsing history; Our special guest is James Smith, Chief Revenue Office at Verve Mobile. Full show notes are available here: http://untether.tv/2013/this-week-in-location-based-marketing-157-of-beacons-previsits-and-location-based-bombs/
