The Search Engine Strategies Podcast

How do you adapt to the content farmer/panda update? What counts as spam when it comes to duplicate content? Brian Ussery is one of the leaders in SEO as CTO of Search Discovery Inc.

Byron White and Greg Jarboe revisit their SES New York 2011 presentation on Developing Great Content, whereby they explore the innovative strategies and up-to-the-second tactics for developing a full range of great content.

Dr. Ronald Yager is the CTO of Machintas Inc. which specialixzes in developing human-like intelligence and massive data access.

Charlie Cole, VP Online Marketing of Lucky Brand Jeans, discusses his participation on the SES New York 2011 presentation entitled Managing Your Online Reputation.

Alex Cohen, Senior Marketing Manager at ClickEquations, discusses the dawn of paid search without keywords and how Google is changing the way we buy ads. Alex also talks about how technology fits in effective paid search management and how will social media affect paid search advertising.

Jim Yu, CEO and Founder of

UX Advocate and Founder Leslie Chacon discusses her work exploring the value of eye tracking within qualitative and quantitative research studies.

Location 3 Media Founder Andrew Beckman discusses his SES New York 2011 presentation on Local 2.0: The Evolution of Local Search where he discusses how online maps, shopping engines and directories are affecting universal search, and how businesses can optimize their campaigns to leverage these evolving aspects of the search engines.

DoubleClick Search is a platform that allows advertisers to manage multiple paid search campaigns, across all major search engines, from a single interface. Ariel Bardin, Director of Product Management at Google gives us the lowdown on DoubleClick Search v. 3.

Emilio Amodei, founder of BlogVertise, speciallizing in helping bloggers monetize and fit into their niche in the online space for free. Emilio explains how bloggers can simply wait for the offers from advertisers to come in after registering for free.

Data is a commodity…value is in the analysis is a message Jeff Adelson-Yan follows as Co-Founder and Managing Partner of Levelwing, a digital advertising agency that provides data-driven marketing solutions.

Chango Chief Revenue Officer Dax Hamman discusses Search Retargeting and how under utilized it is, and how for certain companies it is the strategy to lead them into new areas of business.

Duncan Watts is the principal research scientist at Yahoo! Labs. He will offer a sneak peek into his forthcoming book Everything Is Obvious: Once You Know the Answer. He explains how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do.

VeriSign Trust Seal One Dollar 1-Day Promotion, plus new customer wins and uplift metrics and key trends with Bob Angus, senior channel marketing manager at VeriSign (which is now part of Symantec).

Conversion Power of Engagement Tools As Agendize.com Launches a Self-Serve Platform. Matt Fogel, Vice President of Product for Agendize.com explains.