The Search Engine Strategies Podcast show

The Search Engine Strategies Podcast

Summary: Continuous Live Coverage of the SES Conference and Expo. Keep up to date with everything going on in the world of Search with updates straight from the conference and news on upcoming conferences. It's a great way to plan your agenda, do research on a show, or even experience the full conference right from your ipod!

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Podcasts:

 Evangelizing Over Exhibiting | File Type: audio/mpeg | Duration: 10:08

Guillaume Bouchard is co-founder and president of NVI Solutions, a Montreal-based company specializing in interactive strategies. Guillaume discusses his take on the move of SES from San Jose to San Francisco. He also discusses how he evangelizing at this show over exhibiting this time around.

 Toolset Expansion from SEO to Internet Marketing | File Type: audio/mpeg | Duration: 5:32

Taylor Pratt, Product Manager for RavenTools, discusses how their tools have been expanded outside of SEO to handle all facets of internet marketing in order to get information and provide reports for internet marketing consultants and firms.

 Factors of the Bing-Yahoo Merger | File Type: audio/mpeg | Duration: 18:28

Ray Catfish Comstock is the senior search strategist at BusinessOnLine. Ray gives his take on the continuation of the Yahoo APIs along with other factors as a result of the Bing-Yahoo Merger.

 Universal and Local Search | File Type: audio/mpeg | Duration: 10:04

Mike Belasco is president of seOverflow, which specializes in cutting-edge search engine optimization services, discusses the evolution of universal and local search.

 Best Practices for Publishing More Searchable Content | File Type: audio/mpeg | Duration: 9:31

Topher Kohan, SEO Manager for CNN, discusses his experience at SES San Francisco 2010, plus he tells us about News Search Optimization and best practices for publishing more searchable, well-written content.

 Ensuring Consumer Confidence | File Type: audio/mpeg | Duration: 6:25

Tim Callan, VeriSign vice president of product marketing, discusses how the company is exhibiting SES San Francisco 2010 for the first time, and how their services help to ensure consumer confidence for their clients.

 BlueGlass Workflow Solutions | File Type: audio/mpeg | Duration: 9:33

The BlueGlass management team fills us in on their plans for 2011 including creating scalable workflow solutions, media engagement, content development, international promotion, interactive video, social media, and more.

 BlueGlass Merger Backstory | File Type: audio/mpeg | Duration: 16:28

Jim Hedger speaks with the management team at BlueGlass: Loren Baker, Jordan Kasteler, Dave Snyder, Tony Wang, Chris Winfield and Brent Csutoras.

 SEO In-House: The Pros and Cons | File Type: audio/mpeg | Duration: 11:13

Prashant Puri, Director of Acquisition Marketing for Bookrenter.com, discusses his participation on the SES San Francisco 2010 panel on Bringing SEO In-House: The Pros and Cons.

 Everything You Wanted to Know about Search Ad Networks | File Type: audio/mpeg | Duration: 7:09

Allen Hammock, Director of Technical Sales for Looksmart, discusses hlow they are teaching SES San Francisco attendees Search Ad Networks and Everything You Always Wanted to Know about them.

 Using SEO Friendly CMS | File Type: audio/mpeg | Duration: 11:00

Mark Knowles, president and CEO of Pixelsilk, talks to Jim about his take on SES San Francisco 2010 and Connected Marketing Week as well as how potential customers can take advantage of Pixelslk and their web-based SEO friendly CMS, content management system.

 Outsourcing Paid Search | File Type: audio/mpeg | Duration: 7:38

Neil Robertson is the CEO of Trada, a pay-per-click marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best paid search experts in the world. Niel fills us in on the details behind how Googles venture capital arm invested 5.75 million with the company as part of a plan to expand its business overseas.

 Marketing Lessons with David Merman Scott | File Type: audio/mpeg | Duration: 6:27

Andrew speaks with David Merman Scott who is at SES San Francisco 2010 in support of his latest book Marketing Lessons from the Grateful Dead.

 Landing Page Testing for SEM | File Type: audio/mpeg | Duration: 9:15

David Roth is the Director of Search Marketing at Yahoo!, Inc where he handles paid and organic search marketing strategy across all of Yahoo! He discusses how his team utilizes Landing Page Optimization Testing for SEM.

 Evolution of Paid Search Marketing | File Type: audio/mpeg | Duration: 7:06

Search Engine Marketing and David Rodnitzky, Pay Per Click Expert Founder and CEO of PPC Associates, gives his thoughts on the Evolution of Paid Search Marketing.

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