The Search Engine Strategies Podcast

Duane Forrester, Senior Product Manager with the Bing Webmaster Program, discusses Content Optimization, search and social are overlapped and why you should not keep your program separated.

Managing In-House SEO without a Staff, plus we hear how news organizations handle social media and SEO with Allison Fabella, SEO and Social Media Manager for The Atlanta Journal-Constitution.

Web Analytics and KPIs discussion with Thom Craver, Web and Database specialist, Saunders College of Business at Rochester Institute of Technology. He also gives his thoughts on how Google Panda and Google + play a role.

Dave Anna, Partner, Marketing Execution and Measurement at Rosetta, discusses his participation on the SEM in the Retail Vertical session at SES San Francisco 2011, where they discussed how different category owners, vendors, marketing groups, and agencies can work together to align towards high performing campaigns and Web properties.

Learn about CrowdSource Scalable Workforce software, a platform designed to enhance Amazons Mechanical Turk. CrowdSource CEO Stephanie Leffler discusses their additions to the platform including worker profiles and a self-service solution, which will allow CrowdSource clients to connect directly with workers from the beginning of a project to the end without the intervention of a CrowdSource team member.

Director of SEO at Business Online Ray Catfish Comstock focused on key metrics and reporting on the SES San Francisco 2011 panel on Meaningful SEO Metrics: Going Beyond the Numbers. He talks about how to tell if youre winning or losing with a three phased approach. Performance, opportunity and prioritization.

We hear how Symantec products help drive more traffic and website sales through enabling consumer trust with Michael Lin, Senior director of Symantecs SSL business Unit. We also learn about their Seal in Search Program, and the latest marketing push on their VeriSign Secure Seal and EV SSL.

Phillip Thune, CEO-Americas of TextBroker, discusses Importance of good, fresh content for every website, especially with recent changes by Google to its Panda algorithm, ways to manage content creation, including importance of speed and quality and finally the value of unique content for ecommerce companies.

Alejandro Rivas-Micoud is CEO of Userlytics, a video-based usability and remote testing platform. We also learn about the launch of their new enterprise platform, which allows marketers, UX designers and software developers to test their campaigns, apps, websites and digital properties.

Personal Life Media founder Susan Bratton previews her keynote presentation at SES San Francisco 2011 on Conversion Triggers- - Persuasion Strategies for Digital Marketers.

Seth Besmertnik leads corporate strategy and develops strategic partnerships for Conductor. As the world of SEO moves forwards, Conductor is releasing new programs to help optimize your conversions and business metrics.

Rhea Drysdale is Acting CEO at Outspoken Media speciallizes in SEO, link development, social media, and reputation management. She's here to answer a few questions about how to keep your personal branding managed.

Eli Goodman is Search Evangelist at comScore Inc. and foresees the evolution of local search and social search. Over the next five years he believes that local search will mature and grow far more prominent than social search thanks to many factors.

Ron Jones is President of Symetri Internet Marketing, and is ready to reveal the secrets of keyword research. Keywords are the foundation of search.

Advertisers should be skeptical about the reach claims of ad networks, and John Kelly, Vice President of Criteo is here to explain just why proper retargeting campaigns and tools are important for advertisers.