The Search Engine Strategies Podcast

How you should use whats working for you in Google Adwords and use it in Microsoft AdCenter. We also hear about Acquisio acquiring ClickEquations with their VP Marketing and Co-founder Marc Poirier.

Setting Up A Paid Search Account with Zach Morrison, VP of Elite SEM, a boutique company specializing in marketing campaigns on search engines, optimization, and web analytics.

Vivastream Founder Kyle Morehouse introduces us to his action-centric social web platform for in-event professional networking and social navigation.

Integration of search marketing and social media, Lessons learned from the SOPA blackout and Googles privacy initiatives and other recent algorithm changes. That and more with Jeff MacGurn, vice president, earned media services for Covario.

Experienced SEO and social media specialist Steve Lock tells us about his work with AnalyticsSEO, which integrates Google Analytics with a comprehensive suite of online SEO tools for campaign management.

Advanced keyword modeling, Paid and Organic Search collaboration and keyword data drilling. These and more are discussed with SES Advisory Board and President of Back Azimuth Consulting, LLC, Bill Hunt.

Usability from mobile to real world application, Loss of Google Webmaster Tools data, changes in localization/personalization and duplicate content are all covered as we speak with Jenny Halasz with JLH Marketing, Inc.

SEO, Social Media and PPC Tools all in one as we learn about the expansion of Raven Tools toolset, and their real-time social media tools overhaul with Raven Tools User Experience Manager Alison Groves.

Competitive Link Intelligence, Advanced Link Building and Advanced Link Analysis with cognitiveSEO.com Founder and Chief Architect Razvan Gavrilas.

Pinterest Marketing, Cracking the Pinterest Code and Enterprise Link Building with Chris Bennett, the founder of 97th Floor, which specializes natural link building, blog outreach, infographics, infoactives and Pinterest marketing.

Learn about the impact of local on organic search, how to get the best out of local search and best practices for using Google Places with Milestone Internet Marketing President and Founder Benu Aggarwal.

PPC Tools of the Trade, Paid Search Audits and getting the most out of the Google AdWords campaigns with Fang Digital Marketing CEO/Lead Consultant Jeff Ferguson.

A SES New York 2012 Keynote Preview with Author, Google Digital Marketing Evangelist and Market Motive Co-founder Avinash Kaushik.

Learn about gTLDs and what domain extension is best for your brand and how you can gain significant marketing value by selecting one over the other. Tim Callan, the CMO of Melbourne IT Digital Brand Services, discusses how your chosen domain extension might affect your SEO.

Search 2.0 – How Leading Brands are Leveraging Search to Understand and Deliver Targeted Customer Experiences with Leapfrog Online VP of Media Helene Rosenblum.