The Search Engine Strategies Podcast

Competitive Research and SEO Diagnostics, Global SEM, Schema, RDF and Enterprise Search Management with SES Advisory Board Member, International Search Strategist and Author Anne Kennedy and Kristjan Mar Hauksson, the Founder of Search and Online Communications for Nordic eMarketing.

Social Media Marketing for Local, Social Couponing and other strategies to launch successful marketing campaigns for local business in the online space with Liana Evans, the CTMO of Get City Dealz.

Following up on a presentation on Google Penalties: Diagnosis and Recovery, How to recognize a Google link penalty, a basic approach to solving it and the need for comprehensiveness with Eric Enge, the president of Stone Temple Consulting.

How Important Search Intelligence is in todays search marketing landscape, plus a look into their Search Intelligence platform (Keyword Objects) compared to current Search Work-flow tools and more with Michael Bruh, the President and COO at Acronym.

Big Data Solutions for digital marketers plus we learn about LeadCaster and how it identifies people and businesses coming to your website with Tina Bean, the VP of Sales and Business Development for VisiStat.

SEO After the Google Zoo updates; Google Ranking Factors in 2012; Impact of Social on SEO and the Mix needed for Search Engine Marketing with Marcus Tober, the CTO and founder of Searchmetrics.

Budgeting for SEO, PPC and content; Creating Content at Scale for large SEO projects with Phillip Thune, the CEO of Americas for TextBroker.

PPC Management Tools and How PPC can work with Affiliate, Retargeting, Media, and all marketing channels with Tara Lynn Siegel, the Senior PPC Manager from Pepperjam Exchange.

Unique Crowdsourcing Solutions and how CrowdSourcing can be best used for scalability, quality control, cost, savings and value creation with Ken Stoddart, the Vice President of Global Sales for CrowdSource/.

Talking Competitive Keyword and AdWords Research, plus we learn details about a new SEMrush widget with Suren Ter-Saakov, the COO of SEMrush. We learn how the new widget enables SEO companies to embed it directly into their websites, allowing their potential SEO/SEM clients to view statistics that compare their own AdWord success to that of their competitors.

Discussion of how local search will continue to rapidly evolve as more and more devices become connected, plus we are fast approaching the point where mobile connectivity is the norm with Steve Sherfy, a manager on the insights team at GroupM Next.

Effective PPC Auditing, The Importance of the Proper PPC Auditing Framework and Paid Search Best Practices with Jeremy Hull, the Associate Director of Paid Search for iProspect.

Dynamic Product Retargeting and Sophisticated Retargeting Through Attribution with Zach Coelius, the Co-Founder, CEO of Triggit. Triggit specializes in retargeting work for large direct response advertisers.

Social Media Engagement, Social Guest Experience and a introduction to the Social Tattoo with Kevin Scholl, the Social Media Manager for Red Roof Inns.

Optimizing Google Display Network advertising with AdMetrica with Marc Poirier, CMO and Co-founder of Acquisio, and Bryan Minor, Chief Scientist at Acquisio.