The Search Engine Strategies Podcast

Aftermath of Google+ Local/ Google place merger, Local search optimization, Google+ Optimization are discussed with Michael Mire, the co-founder and CEO of Sweet IQ. Sweet IQ was developed to respond to the needs of multi-venue marketers who deal with diverse and fragmented local marketing streams, such as local search optimization, local listings, mobile apps, and social media, in order to create and manage centralized and simplified local marketing campaigns.

Why There is No Replacement for Good Content when it comes to your search marketing strategy while tackling constant algorithm changes by the search engines. We discuss how Pixelsilk is working with their users by talking with their CEO Mark Knowles.

Talking A/B and Multivariate Testing Tools, conversion rate importance and focusing on dividing those into smaller conversion rates with Dennis van der Heijden, the CEO and co-founder of Convert Insight Inc.

Selecting SEO and Social Media Tools as we showcase Raven and some of their featured tools like LinkManager and Research Central with Alison Groves, the User Experience Manager for RavenTools.

Optimizing Landing Pages for Conversion and Revenue; Conversion Optimization and its growing popularity for search marketers. We discuss how to get results from Inbound, Content, and Organic Marketing and how to get the best results from landing pages with Chris Goward, the Co-Founder and CEO of WiderFunnel Marketing Optimization.

Discussing the Connection between Search and Social Media and the role of influencer relationships in your SEO and social media strategies, the changing SEO/search landscape and how to future proof your SEO with Eric Enge, the CEO of Stone Temple Consulting.

Understanding True Value and Attribution of Your Digital Marketing with Rob Cataford, the Vice President of Customer Intelligence at BusinessOnline . Rob follows up on his panel presentation at SES San Francisco 2012 on The B2B Data Challenge: Value and Attribution.

Talking Prioritizing and Planning Social Media Strategy with Jennifer Evans Cario, the Social Media Faculty Chair for Market Motive and as President of SugarSpun Marketing.

Discussing the need for Social Media News Networks and how each network can be viewed as a brands publication/channel with Lisa Buyer, the President/CEO of The Buyer Group Interactive PR and Social Media Agency.

Talking Call Tracking Attribution, measuring ROI and how agencies can use call tracking to grow their retainer business with George Revutsky, the CEO of MyNextCustomer.

Customer Intelligence for Personalized Sales Engagement with Tina Bean, Vice President of Sales and Marketing for Visistat. She introduces us to their new Partner Portal, which helps businesses maximize marketing effectiveness, increase sales, and improve their bottom lines.

Engaging and Converting on Search Traffic, Leveraging Ad Campaign Performance Data and Analytics, with Avinoam Zelenko, Head of Keyword Lift and Analytics Driven Engagement for LivePerson.

Ad Optimization and Ad Rotation Algorithms as Bing advertising evangelist John Gagnon shares with us some best practices for optimizing your campaigns, keywords, match-types, ads, bids, targeting, landing pages and quality scores for each network.

Learn how attending SES San Francisco 2012 helps Lynda.com in their new integration of social media and new technologies with David Bakey the Sr. Director Online Marketing with Lynda.com an online learning company that helps anyone learn software, creative, and business skills to achieve their personal and professional goals.

Buying Into New Top Level Domains, Keywords in URLs and Best Practices for Setting up Startup Websites with Joe Alagna the General Manager of North American Markets for CentralNic, a London based domain name registry.