The Search Engine Strategies Podcast

The online space is always moving rapidly, but the laws move at a snails pace. Gary Kibel is a partner at Davis and Gilbert LLP, who specializes in the areas of New Media, Advertising/Marketing and Privacy law.

Ensuring your sites are properly aligned for search engines, and that your researching topics for your blog are only a couple tips that Aaron Kronis offers.

Rebecca Ryan and Liana “Li” Evans are the founders of LiBeck Inegrated Marketing, helping clients create strategies to integrate not only an online marketing campaign, but keeping it hand in hand with the offline aspects of your campaign.

Paul Lima is President of Lima Consulting Group, who help companies develop, deploy and measure their business and online marketing strategies. Latin America is a large growing online market.

Having trouble monetizing your social media marketing campaign? Heather Lutze is an expert on internet marketing, and has many strategies on how to get your campaign on the ground running.

Clare Madden of SEMPO and Senior Client Director at Virtual, Inc. tells us about the benefits of joining the professional organization for SEM, SEMPO, and how they plan to improve services going forwards.

Kristjan Mar Hauksson is on the Board of Directors for SEMPO, knowing very well that SEM is rapidly growing and evolving. From traditional to viral campaigns, the lines are becoming blurred, and Kristjan believes that having a group that can build a framework to help guide the future of SEM is an important step in cutting through the clutter.

Shopping cart abandonment can be a large problem, Listrak is a company that has a stake in reaching out customers who leave items in their cart. Sukey Murphy, Account Manager at Listrak, tells you the solution to aiming follow up marketing.

Amy Piggott of OrangeSoda serves up a solution to business owners looking to target their local market. Getting your page listed is only a start, ensuring you actually show up is another matter entirely.

Patrick Price is CEO of Idealizer Ltd., and knows a great deal about globalizing or localizing your website. It can be profitable, but you also need to be aware of details when it comes to the language barrier between companies that may even speak the same language.

Keywords can be useful, but it's not the only option for SEM, Lisa Raehsler is a SEM strategy consultant who has some new ideas on how to evolve your targeting tactics.

The search and display platforms of ads are becoming closer and closer. Rob Rasko is President and COO of CPX Interactive, with a great deal of knowledge on just how to consolidate partners for any large ad campaign.

In a world where digital products have begun to take over the importance of physical items, Paul Szymanski has been around for a long time, and has seen the changes in SEM and exclusive marketing.

Ryan Urban is Director of Acquisition at BrickHouse Security, specializing in creating digital devices that can stream surveillance information instantly or store it for later use, whether they're disguised as an everyday item or hidden somewhere else.

Superior Affiliate Management CEO JP Diaz tell us about his company, which speicalizes in providing Affiliate Management and Product Development services for inventors who want to have their inventions on Television.