The Search Engine Strategies Podcast

Interactive Investment Management and the concept of focus on ROI and better access to analytics, while taking a holistic approach that is both channel and technology neutral, is explained by the CEO and Founder of Rise Interactive, Jon Morris.

The challenges of pitching and delivering social media strategies to cause based and non-profit organizations, how to effectively leverage low cost tools and solutions to build reach, build influence and create opportunity and how to have a professional grade blog up and running in 1 day.

Recap of Enterprise Level SEO presentation which discussed SEO tactics specific to large sites including budgeting issues and implementation hurdles common to large organizations with Russ Mann, chief executive officer and co-founder of Covario.

Talking Aggressive SEO and Online Reputations as we speak with Five Blocks CEO Sam Michelson. We learn about the recently launched iPhone App called Reputation that allows companies to track their brand online, as well as a program for Hedge Funds to help them do preventative work on their online reputations.

Discussion of whats involved with Viral Video Marketing with Greg Jarboe, President and co-founder of SEO-PR and author of the book, YouTube and Video Marketing: An Hour a Day.

Social Media on a Budget, Community Engagement and Content as we hear from Red Roof Inn Social Media Manager Kevin Scholl. Learn how popular hotel chain utilizes social media, engages their customers and how they offer specialized content like their RedRoofLuvsPets Facebook community.

Benoit Vatere, Vice President of the Distribution Network for LookSmart describes how Looksmart is not only a search network, but that they operate to buy intent rather than systems. The search advertising network announces new quality initiatives have been launched within our network.

The federal government, Department of Labor now funds Market Motive courses for qualified unemployed. Benedictine University is the latest to announce MBA program based on Market Motive courses. A select number of students can learn directly from the all-star faculty starting September 11, 2011. Michael Stebbins and John Marshall, the Founders of Market Motive discuss how they got the government to fund your online courses and how does someone qualify for the funding? We also learn about the universities who are using the curriculum? How does it stay up to date and as a publisher, why do you take students into your won program?

Discussing Acting on your analytics, Landing page optimization, Testing and validating your initiatives with Nathan Richter, Strategic Service Director with Monetate, specializing in testing, targeting, and personalization of websites.

We discuss how big local search is getting and how businesses need to integrate local search, mobile search, social media, deals, coupons, everything into a successful online marketing campaign with David Rodecker, Founder and CTO of Local Splash.

Hear about the increasing important role of the content professional in the post-Google Panda world, The emergence of a new breed of marketer: the content engineer, which combines content marketing, web analytics and SEO and how creativity without conversions equals zero.

AdManager is an online tool from American Express OPEN that can help maximize the effectiveness of display advertising so you can attract new customers and increase sales. Search Manager is a tool that manages all your pay-per-click campaigns in one place with daily performance recommendations, keyword bulk editing, automated bid management and customized reporting. Alex Sepulveda, Search Engine Marketing Specialist and American Express Representative, fills us in on both.

Transparent Search Engine Results, and how is that different from all of the other SEO Tools with Scott Stouffer, Co-Founder and President, Technology for SEOEngine. Scott also fills us on their unique search engine and how former Yahoo! Search Executive Larry Cornett has recently joined their first advisory board.

Why businesses need to understand the power of content marketing, How to discover content ideas for your business and the power of long tail keywords and How to use Facebook as a content vehicle to market your business. We discuss this and more with Arnie Kuenn, President of Vertical Measures and author of Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing.

Bill Hunt of Back Azimuth Consulting tells us about a new Keyword Management tool to enable companies to aggregate and monitor performance of keywords across both paid and organic search. He discusses complexities of managing keywords, the value of integrating paid and organic data and five diagnostic data points we never think to use.