Summary: Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1680578/engaging-brand-421-the-attitude-adjuster-on-how-to-be-happy/) covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) today Anna Farmery talks with John Coupland (http://www.linkedin.com/profile/view?id=46833034&trk=tab_pro), author of Accelerate Your Social Media (http://www.accelerateyoursocialmedia.com) and discusses * Why personality is so important in social media * How can you 'be yourself' when you are representing a brand? * How it is about a mindset of dealing with people, not just 'personifying a brand' * What is your emotional selling point and how to use it to grow your business. * How to create different linkedIn profile depending on whether you are looking for a job or building a personal brand * The concept of knowledge-casting when social media marketing. * How you need an on-line, off-line and mobile networking strategy. * How segmenting your network can help you grow your business. * How to make the most from Google - if you look after Google they will look after you... * Don't spread your networking too thin. * Why social media is a tactic not a strategy for business networking (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or Google+ (https://plus.google.com/u/0/107639911923457772951).
