Summary: Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1669288/podcast-420-new-generation-of-social-leadership/) covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) but before we start... The listener of the week is Hugo Fernandes (https://www.facebook.com/theengagingbrand/posts/101305803383475?comment_id=20212&notif_t=share_comment). Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast (http://www.blubrry.com/engaging/1669288/podcast-420-new-generation-of-social-leadership/) to say a BIG thank you from me! Today is an interview with Kevin Kelly (http://www.kk.org). He's admired for his new perspectives on technology and renowned for his Ted Talks (http://www.ted.com/speakers/kevin_kelly.html) We discuss today about What Technology Wants * His thoughts on the third industrial revolution - it is not about computers it is about networks. * How Darwin's theory of evolution can be used to understand the "technium" (http://www.kk.org/thetechnium/) * How technology is an extension of our minds. * How technium (http://www.kk.org/thetechnium/) will self amplify itself and also give us as business leaders will be able to grow ourselves. * How the technology is creating new ways of earning a living, how it is the acceleration of normal evolution of life. * How our institutions have not adjusted to the digital economy and how we need to redefine intellectual property for a networked age. * Should we be able to own ideas in a networked age? * Is society going faster than business models? * How discoveries should belong to the commons. * Will it take 100 years for the true valuation of the effect of technology on economic productivity? * How we are only at the beginning of the networked economy. * How the third revolution has created a new language - is that significant, does that show a new technology frontier? * What should we call this revolution? Digital, networked, knowledge, sharing? * How we mirror nature? (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), on twitter (http://twitter.com/engagingbrand) or Google+ (https://plus.google.com/u/0/107639911923457772951).
