Summary: Welcome to the latest and free The Engaging Brand (http://www.blubrry.com/engaging/1694502/podcast-424-marketing-on-pinterest/) podcast (http://www.blubrry.com/engaging/1694502/podcast-424-marketing-on-pinterest/)covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html). Today Debra Kaye (http://www.redthreadthinking.com/the-author/) joins Anna Farmery (http://uk.linkedin.com/in/annafarmery) to talk passionately about how weaving together connections for brilliant ideas and profitable innovation - one of my favourite business booksof the year! Here is a summary of our discussion * What is red thread thinking? Where to look for ideas and how to get started on new ideas? * Don't innovate from new trends but from culture awareness. * How we take new trends and make too many decisions on short term consumer behaviour - look for long lasting cultural meaning. * What is culture strategy - sell to ideas, emotions and attitude of a consumer not the product. * How Debra created an anti-smoking campaign that worked for teenagers. * Where do great ideas come from? New trends can often be found in past trends. * New product development and how to conduct market research that works. * Has consumer's behaviour changed with social media? * Simplicity - start eliminating words and explain in a visual manner. (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) You can email me anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), Google+ (https://plus.google.com/u/0/107639911923457772951) or Facebook (https://www.facebook.com/theengagingbrand)
