Summary: Welcome to the latest and free The Engaging Brand podcast (http://www.blubrry.com/engaging/1649611/podcast-417-how-pirates-are-changing-business/) covering social marketing (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html) with host Anna Farmery (https://plus.google.com/117370659306066821697). Today she discusses with Dick Stroud.... * From a marketing and business perspective is an ageing population a market demographic issue or opportunity? * How physiological needs need to addressed first for customer experiences. * Is help for seniors just sensible business - easy packaging etc.....don't all customers want easy, simple customer experiences? * If you make the product for the young, you exclude the old...but if you make the product for the old then you include the young. * Should there be a diversity of age in the marketing department to reflect market segmentation and demographic? * How product design should be broken down into how the senses operate through the customer journey. * Are we too focused upon the product design rather than the buying process? * Is it more difficult to research the ageing consumer and the consumer buying behavior? Are they more polite....what research techniques work best? * Thinking about lighting and noise in retail to improve customer experience. * Are we at the tipping point of businesses having to think of their customer profile? (http://www.assoc-amazon.co.uk/e/ir?t=mabelandharry-21&l=as2&o=2&a=1422183181) Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951).
