Social Pros Podcast: Real People Doing Real Work in Social Media

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Frank Eliason, author of the new book At Your Service and Director of Global Social Media for Citi, joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, 20 winning email designs for download. From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision, a free online content marketing kit. And from Janrain, a free guide on how to improve conversion rates and data quality. http://www.convinceandconvert.com/social-media-strategy/listen-smarter-how-to-balance-proactive-and-reactive-listening-on-social/

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Janice Person, Social Media Director for Monsanto, joins theSocial Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, 20 winning email designs for download. From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision, a free online content marketing kit. And from Janrain, a free guide on how to improve conversion rates and data quality. http://www.convinceandconvert.com/social-pros-podcast/how-to-deal-with-brand-controversy-on-social-media/

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Brad Walters, Director of Social Media and Emerging Platforms for Lowe's Home Improvement, joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: From ExactTarget, a case study about mobile optimization and Careerbuilder's Responsive Email Design Results. From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision, a free online content marketing kit. And from Janrain, a free guide on how to improve conversion rates and data quality. Read on for some of the highlights and tweetable moments, or listen to the full podcast. http://www.convinceandconvert.com/?p=12540

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Justin Gardner, Social Media Manager at AMC Theatres, joins the Social Pros Podcast this week to discuss publicizing content without having to create it, how to balance gender-skewed social media platforms, and how his team uses their freedom to experiment to their advantage. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision, a free online content marketing kit. And from Janrain, a free guide on how to improve conversion rates and data quality. Read on for some of the highlights and tweetable moments, or listen to the full podcast. http://www.convinceandconvert.com/social-pros-podcast/its-a-bird-its-a-plane-its-engagement-at-the-speed-of-social/

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Greg Gerik, Social Media Leader for the Global E-Transformation Team at 3M, joins the Social Pros Podcast this week to discuss managing a diverse and international company's social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: From ExactTarget, a case study about mobile optimization and Careerbuilder's Responsive Email Design Results. From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision, a free online content marketing kit. And from Janrain, a free guide on how to improve conversion rates and data quality. Read the highlights from the podcast here: http://www.convinceandconvert.com/?p=12342

Charlie Kautz, Content Marketer at TaylorMade Golf, joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it's like having the best job in social media.

Dave Morse, Online Marketing Strategist for Delta Faucet, joins the Social Pros Podcast this week to discuss the lessons he's learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social.

Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can't fail.

Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.

Scott Gulbransen, Director of Social Business Strategy at HR Block, joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 HR tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: From ExactTarget, a free white paper called "3 Truths Every CMO Needs to Know About Social Media and the Customer Experience" From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain, a free guide on how to improve conversion rates and data quality. And from Cision, a free content marketing kit to help you get the most of your brand storytelling.