Summary: Justin Gardner, Social Media Manager at AMC Theatres, joins the Social Pros Podcast this week to discuss publicizing content without having to create it, how to balance gender-skewed social media platforms, and how his team uses their freedom to experiment to their advantage. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision, a free online content marketing kit. And from Janrain, a free guide on how to improve conversion rates and data quality. Read on for some of the highlights and tweetable moments, or listen to the full podcast. http://www.convinceandconvert.com/social-pros-podcast/its-a-bird-its-a-plane-its-engagement-at-the-speed-of-social/
