Social Pros Podcast: Real People Doing Real Work in Social Media

Lisa Joy Rosner, CMO of Netbase, joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. Please Support Our Sponsors Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/dont-settle-for-social-stats-get-customer-insights/

David Meerman Scott, marketing strategist, keynote speaker, and bestselling author of 8 books including Newsjacking, joins theSocial Pros Podcast this week to discuss the new face of the news cycle, share stories of good and bad newsjacking, and teach you how to employ his techniques to get your brand noticed. Please Support Our Sponsors Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/tips-and-cautionary-tales-for-realtime-newsjacking/

This week on the Social Pros Podcast, Jay Baer and Eric Boggs take over when the scheduled guest has to cancel last minute so she can address a social media crisis in her own company. They discuss crisis management and mitigating disasters in social media with several fascinating case studies. Please Support Our Sponsors Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/how-to-mitigate-social-media-disasters/

Jodi Gersh, Director of Social Media at Gannett Company, joins the Social Pros Podcast this week to discuss advertisers and sponsorship in the news media world, slowly moving many media giants up the "social" ladder, and the value of using social internally for enterprise solutions. Please Support Our Sponsors Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/social-and-news-media-more-than-simply-cross-promotion/

Shannon Paul, VP of Social Media Strategy at Fifth Third Bank joins the Social Pros Podcast this week to discuss her new role at the bank, what it's like to start a brand new social media strategy at a bank, and how listening, sentiment, and share of voice play into overall success metrics in the banking industry. Please Support Our Sponsors Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/how-to-adopt-social-media-strategy-in-the-banking-sector/

Rick Wion joins the Social Pros Podcast this week to talk about his role as the Director of Social Media for a large fast food chain you may have heard of - McDonald's.

Chuck Hemann, Director of Analytics atWCG, joins the Social Pros Podcast this week to tell us about the difference between analytics and insight in the social branding sphere, and the importance of both. Read on for some of the highlights or listen below for the full podcast. Please Support Our Sponsors Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/beyond-analytics-brand-insight-and-understanding/

Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference. Read on for some of the highlights or listen below for the full podcast. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). http://www.convinceandconvert.com/social-pros-podcast/community-building-through-innovative-conferences/

Brian Stokoe of Caterpillar joins the Social Pros Podcast this week to tell us about how Caterpillar's global social media strategy works, from metrics and collaboration to blogging and safety. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to listen here: [podcast]http://socialpros.podbean.com/mf/web/yfyjce/SocialProsEpisode36.mp3[/podcast] Download the audio file: http://socialpros.podbean.com/mf/web/yfyjce/SocialProsEpisode36.mp3 The RSS feed is: http://feeds.feedburner.com/socialprospodcast Find us on iTunes: http://itunes.apple.com/us/podcast/convince-convert-blog-social/id499844469 Please Support Our Sponsors Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/social-media-success-for-global-enterprise/

Richard Binhammer of Dell joins the Social Pros Podcast this week to discuss his new direction, the role of corporate communications in social media marketing, and how to scale the effects of social media campaigns. Read on for some of the highlights or listen below for the full podcast. Please Support Our Sponsors Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-media-strategy/the-avalanche-of-information-and-scalability-of-social-media

Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week - Alexa Scordato, Director of Communications Social Media, and Harrison Kratz, Community Manager for the MBA@UNC program. 2tor was founded in 2008 by a team of educators who wanted to take online education to the next level. Now, they partner with rigorous higher education programs like UNC, USC, and Georgetown to deliver online degrees to students around the world. Alexa and Harrison discuss some of the barriers in working with higher education systems and how they manage communities of students who aren't historically known to be active online. Read on for some of the highlights or listen below for the full podcast. Please Support Our Sponsors Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/2tor-paves-the-way-for-online-education-and-community-building/

Jamie Beckland joins Jay Baer from Convince Convert and Tristan Handy from Argyle Social on the Social Pros Podcast this week to talk about his role as the head of digital and social strategy at Janrain. In addition to being a Convince Convert sponsor, Janrain offers some neat tools for both companies and consumers through their social sign-in technology. They are attempting to harness the notion that users already have an existing identity on the web through Facebook, Twitter, Google, etc., and should be able to use one of those identities when signing up for new services as opposed to creating a brand new one. Through an authentication process, users are able to take on their existing online identity and brands are able to better cater to the user's preferences and interests. Read on for some of the highlights or listen below for the full podcast. Social Pros Highlights For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/social-sign-in-is-changing-customer-and-brand-experience/

This is Episode 32 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Joe Chernov, VP of Content Marketing for Eloqua. Read on for insights from Joe about content marketing, thought leadership, and the power of visuals. Please Support Our Sponsors Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft, Janrain, and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/eloquas-approach-to-the-future-of-content-marketing/

This is Episode 31 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Howard Lindzon, CEO of StockTwits. Read on for insights from Howard about investing, forming relationships, and building a successful community. Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/social-pros-31-howard-lindzon-stocktwits/

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman, online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs's Social Media Stat of the Week (This week: Twitter gets more media mentions than Facebook.) Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription http://www.convinceandconvert.com/social-pros-podcast/social-pros-30-eric-schwartzman-social-media-boot-camp