Summary: Frank Eliason, author of the new book At Your Service and Director of Global Social Media for Citi, joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, 20 winning email designs for download. From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision, a free online content marketing kit. And from Janrain, a free guide on how to improve conversion rates and data quality. http://www.convinceandconvert.com/social-media-strategy/listen-smarter-how-to-balance-proactive-and-reactive-listening-on-social/
