Summary: Scott Gulbransen, Director of Social Business Strategy at HR Block, joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 HR tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: From ExactTarget, a free white paper called "3 Truths Every CMO Needs to Know About Social Media and the Customer Experience" From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain, a free guide on how to improve conversion rates and data quality. And from Cision, a free content marketing kit to help you get the most of your brand storytelling.
