Summary: Greg Gerik, Social Media Leader for the Global E-Transformation Team at 3M, joins the Social Pros Podcast this week to discuss managing a diverse and international company's social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: From ExactTarget, a case study about mobile optimization and Careerbuilder's Responsive Email Design Results. From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision, a free online content marketing kit. And from Janrain, a free guide on how to improve conversion rates and data quality. Read the highlights from the podcast here: http://www.convinceandconvert.com/?p=12342
