Summary: Brad Walters, Director of Social Media and Emerging Platforms for Lowe's Home Improvement, joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: From ExactTarget, a case study about mobile optimization and Careerbuilder's Responsive Email Design Results. From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision, a free online content marketing kit. And from Janrain, a free guide on how to improve conversion rates and data quality. Read on for some of the highlights and tweetable moments, or listen to the full podcast. http://www.convinceandconvert.com/?p=12540
