Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast with Jordan Koene of Searchmetrics

A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign.  In today’s episode, Tyson walks us through how to conduct your seasonal research.  Topics discussed:  - How to evaluate your existing holiday assets - Ways to evaluate your industry & competition’s strategies - Finding untapped opportunities 

Choosing between working at an agency or an in-house role is a challenge for most SEOs. In some cases, you can have the best of both worlds. In today's Career Day episode of the Voices of Search podcast,  Micah Fisher-Kirshner, Director of SEO & Content at Turn/River Capital shares his experience going from an agency, to in-house SEO, to managing SEO for a portfolio of companies for a private equity firm.

The summer is here and it’s a great time for SEO’s to sweat out some of the bigger projects on their to-do lists. While families and most eCommerce businesses take a holiday, this is one of the busiest times of the year for technical SEO’s.  Hear Jeff Preston, News Corp’s Director of SEO responsible for Realator.com, share his thoughts, strategies, and tactics related to preparing to make the most of the summer season.

Q2 is unique because there isn’t a singular event that reaches the whole population. From religious holidays like Passover & Easter to family-oriented events like Mother’s & Father’s Day, the spring is all about picking and strategically choosing the targeted events that reach your customers. Hear Jordan Koene, Searchmetrics Inc’s Lead SEO Strategist and CEO, share his thoughts, strategies, and tactics related to preparing to make the most of the spring SEO bloom.

Finding your career path as an SEO isn't always a linear journey. In today's Career Day episode,  Wil Reynolds, Founder & Director of Strategy at SEER Interactive shares the story of his transition from being a high school economics teacher in Philidelphia to launching and scaling a Search agency to produce $25MM in ARR. Topics: - How to know when it's time to make a career transition? - What skills can you take from your previous careers? - How to turn local relationships into a scaled business?

For most of us, Q1 is about getting started on the right foot. If you work in the sports world, it's Super Bowl season & the kickoff to the busiest time of the year. Hear Carolyn Shelby, Disney's Manager of SEO responsible for ESPN properties, share her timelines, strategies, & tactics for preparing for the big game. Topics tackled:  When does ESPN start planning for the Super Bowl? How does the brand term "Super Bowl" effects ESPN's strategy?  Why ESPN prioritizes Google News stories on gameday

Many businesses are dependent on key times of the year —whether you’re in eCommerce planning SEO for the holidays or a music venue booking your summer acts. How do you plan and optimize for seasonality and navigate the highs and lows for a profitable year?

In the wake of Google’s “Fake News” core algorithm update, we examine which domain’s SEO visibility were affected. Topics include: Media & Publishing:  - Who is the most visible player in publishing: CNN or NYT? Ecommerce:  - Did Google slap Wayfare’s hand for submitting SERPs? Healthcare:  How did Healthline recover from the last core update? GUESTS & RESOURCES: Searchmetrics.com/diagnostic Tyson Stockton: Linkedin, Twitter Benjamin Shapiro: Bio // Twitter // LinkedIn

Michael Bonfils is an early innovator with internationalization for the vast Asian marketplace. With its wealth, booming middle class, and sheer number of people, how do SEOs navigate the complexity and opportunities of China, Russia, and the Asian markets? 

A super star SEO at Twitter and Twitch, Tyler Vickers understands user-generated content platforms. With the real-time nature of UGC platforms, what's Tyler’s advice for optimizing and internationalizing for growth, while ensuring a great user experience?

Following up on Google’s “June 2019 Core Update,” Jordan Koene provides more insight on the “Fake News Algorithm Update.” And what’s the inside story with Genius, the music lyric aggregator, and how did Google get caught “red-handed” scraping and serving their content in the SERPs? Get the latest on how Google is reshaping the SERP and organic search.

Award-winning SEO Aleyda Solis has been featured by Forbes and Entrepreneur to name a few. Learn about what one of the most recognized SEOs recommends for companies looking to develop a European expansion strategy, with its fragmented populations across multiple countries, and multitude of languages.

An expert in global SEO, Eli Schwartz has worked with Shutterstock, Zendesk, and Quora tackling their SEO challenges and accelerating their online growth. What are his strategies for managing high profile SEO properties across multiple countries?

What does it take to go from being an unemployed grad with no job prospects and surviving on $12 a day, to running a multimillion dollar global marketing company with over 60 employees? Garrett Mehrguth shares the sheer determination of his journey.

Björn Beth is an expert in global SEO who has lived and worked in the UK, Malta, Latvia, Switzerland, and Germany. Björn covers what it’s like to be a global SEO working all over Europe and the intricacies of traversing international EU markets.