Summary: Q2 is unique because there isn’t a singular event that reaches the whole population. From religious holidays like Passover & Easter to family-oriented events like Mother’s & Father’s Day, the spring is all about picking and strategically choosing the targeted events that reach your customers. Hear Jordan Koene, Searchmetrics Inc’s Lead SEO Strategist and CEO, share his thoughts, strategies, and tactics related to preparing to make the most of the spring SEO bloom.