Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast with Jordan Koene of Searchmetrics

Santa is always making his list and checking it twice, and Searchmetrics is following suit with our holiday triage mode checklist to help keep SEOs on track during a hectic holiday season. Join Ben and Searchmetrics’ Director of Services Tyson Stockton as they kickoff Holiday Triage Mode week reviewing the first step – building and assessing your holiday keyword list.

Excellent SEO strategies depend on strong cross-functional relationships to effectively succeed. Building sturdy cross-functional relationships require meticulous cultivation much like building a strong SEO strategy requires. Join Ben as he catches up with returning guest Ryan Purtill from Healthline Media on how to build a culture of collaboration to boost department-wide success within a company and how to navigate common difficult relationships between PPC and organic search focused teams.

One reliable constant that keeps the SEO industry on its toes is SEO’s never ending variability. Keeping up with the endless changes is a huge task on its own on top of executing a successful marketing plan, but maintaining industry awareness is one of the best ways to stay ahead of the curve. Join Ben and Jordan as they launch Searchmetrics’ first breaking news episode where they aim to increase awareness of industry changes and updates as they discuss three breaking news stories impacting SEO.

Google's algorithm updates shook up the SEO landscape in 2019, forcing expert SEOs to question what the best method is to evaluate their content's performance throughout a year full of changes. Join Ben as he chats with SEO expert John Lincoln from Ignite Visibility, who was recently named the Search Marketer of the Year by Search Engine Land, as he shares his expertise on the best way to evaluate your content's performance in 2019 and how to create a new content marketing roadmap for 2020.

In order to take a confidently informed step forward with your SEO plans and goals for the next year, it’s important to take a retrospective look back to ensure your plan starts off on the right foot. Join Ben and Jordan as they examine the best method to formulating a SEO strategy for next year, explain the benefits of inter-departmental goal setting and the different ways you can develop new career paths within SEO in 2020.

Speculation and uncertainty surround Google’s sudden BERT algorithm update, raising questions among experts in the industry on how big of an impact it will have on search and marketing strategies. Join host Ben and Searchmetrics’ Jordan Koene as they discuss BERT’s initial impact, how it’s changing the way Google analyzes context behind user search queries and how companies should avoid making abrupt, reactionary changes to their marketing strategies.

The last series of Google algorithm updates, including the latest BERT update, are flying like a flurry of boxing jabs, with BERT being the most recent surprise jab from the tech giant. Some companies are successfully dodging the latest punches and coming out on top, while other companies have been taking them square on the chin. Join Ben and Tyson as they discuss some of the early SEO winners and which companies got KO’ed by BERT in the latest Google algorithm update round.

Flowers can’t truly bloom and stand out amongst the foliage without some pruning – the same can be said for your website content. Trimming extra content may sound harmful to your content strategy, but pruning excess content to enhance your high-quality content can significantly improve your content marketing efforts. Join Ben as he welcomes back Eric Enge, general manager for digital marketing at Perficient Digital, to discuss successful approaches to content trimming and prevent trimming too much.

Content collateral are like bricks – a single brick doesn’t hold much value but assembling thousands together provide a foundation and create a superstructure that can take your content marketing efforts to new heights. Join Ben as he concludes his interview with Content Marketing Institute's Robert Rose, as they discuss how to develop and grow a powerful content portfolio and how to evaluate a single piece of content’s worth in relation to your greater content collection.

The modern digital landscape provides robust tools and abundant resources that any business can use to easily create their own content, but it takes an efficiently structured content team to truly achieve your business’ marketing goals. Join Ben as he continues his Content Optimization Month discussion with Content Marketing Institute’s Robert Rose as he explains the best way to create and structure your own powerhouse content marketing team.

Episode Overview: Ineffective content marketing strategies are plaguing the competitive marketing landscape, obscuring and limiting the reach of content for everyone striving for visibility in their respective industries. Join host Ben as he welcomes back content expert Robert Rose from the Content Marketing Institute as he leads a discussion on the current state of content marketing and clarifies the essential content strategies companies need to practice to elevate their content.

In the fast-paced, ever changing world of SEO quick decision making matters. Time is a valuable currency; spend too much of it on content optimization and you stand to lose gains in other aspects of your content strategy. Join our host Ben as he concludes High Value Content Week with a final discussion on how to best prioritize your time when evaluating and optimizing content with Searchmetrics’ Content Lead Marlon Glover.

Syndicating high value content on various channels like social media, email and video outlets is a powerful method to expand your content’s reach, but a poorly executed content syndication plan can pose a significant risk to your ranking endeavors. Join Ben and Searchmetrics’ Content Lead Marlon Glover as they continue their High Value Content Week discussion by evaluating content syndication benefits and why customer engagement is crucial to a successful plan.

A plethora of tools and techniques exist in SEO to help elevate, extend and maximize the reach of your content, but it can be difficult to decide which methods best suit you and your business. Join Ben as he continues High Value Content Week with Searchmetrics’ very own Content Lead Marlon Glover as they discuss tips and strategies to boost and maximize the reach of your best and non-performing content.

Jockeying for the top ranking spot, known as position zero, on Google is no easy feat and requires a level of content optimization finesse to realistically achieve. Join Ben and Searchmetrics' Content Lead Marlon Glover as they continue their High Value Content Week discussion on how to edge past the competition with your existing high-value content to secure the coveted top ranking spot on Google and the different ways you can optimize your content to competitively draw traffic to your site.