Summary: For most of us, Q1 is about getting started on the right foot. If you work in the sports world, it's Super Bowl season & the kickoff to the busiest time of the year. Hear Carolyn Shelby, Disney's Manager of SEO responsible for ESPN properties, share her timelines, strategies, & tactics for preparing for the big game. Topics tackled: When does ESPN start planning for the Super Bowl? How does the brand term "Super Bowl" effects ESPN's strategy? Why ESPN prioritizes Google News stories on gameday
