Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast with Jordan Koene of Searchmetrics

Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-4/ EPISODE TOPICS: - Holiday Triage No. 4 - Cross Promoting Holiday Deals & Events GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services, Searchmetrics, Inc. - Benjamin Shapiro: https://benjshap.com/podcast-network iTunes Explicit Rating

Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-3/ EPISODE TOPICS: - Holiday Triage No. 3 - Repurposing Evergreen Holiday Assets GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services, Searchmetrics, Inc. - Benjamin Shapiro: https://benjshap.com/podcast-network iTunes Explicit Rating

Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-2/ EPISODE TOPICS: - Holiday Triage No. 2 - How to find the niche’s where you can press your competitive advantages this holiday season. GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services, Searchmetrics, Inc. - Benjamin Shapiro: https://benjshap.com/podcast-network iTunes Explicit Rating

Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-1/ EPISODE TOPICS: - Holiday Triage No. 1 - Where & When to Start Holiday Planning GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services, Searchmetrics, Inc. - Benjamin Shapiro: https://benjshap.com/podcast-network iTunes Explicit Rating

Position Zero Month. Today, Jordan Koene shares his take on Position Zero Month and hand how position zero impacts your brand. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-search-position-zero-impact/ EPISODE TOPICS: - Technical Strategy - Content Strategy - Voice Search and the future of Position Zero GUESTS & RESOURCES: - Jordan Koene, CEO Searchmetrics - Benjamin Shapiro: https://benjshap.com/podcast-network iTunes Explicit Rating

Position Zero Month. Today, our guest Alex Scoble walks us through optimizing content for both Position Zero and Voice Search.  Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-position-zero-and-voice-search/ EPISODE TOPICS: - Position Zero and Voice Search - Content Monetization is a long game - Customer Journey GUESTS & RESOURCES: - Alex Scoble, CMO, FlightGuru.com - Benjamin Shapiro: https://benjshap.com/podcast-network iTunes Explicit Rating

Position Zero Month. Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of position zero. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-content-strategy-for-position-zero/ EPISODE TOPICS: - Audience Research - Competitor Research - Content Optimization - Technical Optimization GUESTS & RESOURCES: - Courtney Cox Wakefield, Digital Marketing Expert and Speaker - Benjamin Shapiro: https://benjshap.com/podcast-network

Position Zero Month. Today we talk Rich and Featured Snippets. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-rich-and-featured-snippets/ EPISODE TOPICS: - Rich Snippets vs. Featured Snippets - Meeting Category Needs - Identifying Featured Snippet Opportunities GUESTS & RESOURCES: - Sebastien Edgar, SEO Team Lead, Searchmetrics, Inc. - Benjamin Shapiro: https://benjshap.com/podcast-network

Intro to Position Zero Month. Explore Google’s top spot and what you and your brand can do to get there. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-intro-position-0-month/ EPISODE TOPICS:  - Snippets vs. SEO Rankings - “I’m Feeling Lucky” vs. User Intent - Zero’s Winners and Losers GUESTS & RESOURCES:  - Jordan Koene: https://www.searchmetrics.com/about-us/jordan-koene/ - Benjamin Shapiro: https://benjshap.com/podcast-network

Robots.txt, Google's crawlers, and what you as the Webmaster can do to control who crawls your site on the wide-wide web! Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-technical-issues/ EPISODE TOPICS: - Find and manipulate your Robots.txt file - Managing your topics, tags, and follows - Webmaster authority and oversight GUESTS & RESOURCES: - Jordan Koene: https://www.searchmetrics.com/about-us/jordan-koene/ - Benjamin Shapiro: https://benjshap.com/podcast-network

Ho-Ho-Ho SEOs! Listen and learn how Assessment, Planning, Timing and Authority can help you win this holiday season. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-preparation/ EPISODE TOPICS: - When to start planning - How to start planning - Which major brands win the season and why GUESTS & RESOURCES: - Jordan Koene: https://www.searchmetrics.com/about-us/jordan-koene/ - Benjamin Shapiro: https://benjshap.com/podcast-network

Today we’re bringing sexy back to Structured Data. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-structured-data/ EPISODE TOPICS: - Organization and Acquisition - Creating and Testing - Content vs. Structure GUESTS & RESOURCES: - Jordan Koene: https://www.searchmetrics.com/about-us/jordan-koene/ - Benjamin Shapiro: https://benjshap.com/podcast-network

Today we’re going to talk about who was impacted by Google’s latest core algorithm update. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-google-core-update/ EPISODE TOPICS:  - Broad Core Update - YMYL (Your Money Your Life) - EAT (Expert, Authority, Trust) GUESTS & RESOURCES:  - Jordan Koene: https://www.searchmetrics.com/about-us/jordan-koene/ - Benjamin Shapiro: https://benjshap.com/podcast-network

The Voices of Search arms SEOs with the latest news and insights they need to navigate the ever-changing landscape of Search Engine Optimization and Content Marketing. From the heart of the Silicon Valley, Searchmetrics’ Jordan Koene delivers actionable insights into using data to navigate the topsy-turvy world now being created by Google, Apple and other search giants.