Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast with Jordan Koene of Searchmetrics

Google’s March Core Update saw earthquake-like upheaval in global search results with 74% declines for some and 20% growth for others. Post aftershocks, there’s greater stability and a clearer playing field to evaluate how companies like Walmart, Wayfair, Amazon, Etsy, and others are doing.

With competition from Amazon, Yelp, and DoorDash growing in popularity, vertical search players are redefining search. Jordan Koene covers the changing landscape of search and looks to the future of IoT where your refrigerator could be ordering your next carton of eggs.

Baidu is the largest single-market search engine in the world with over two billion users worldwide. How do marketers tap into localized markets such as China, Japan, and Russia? Jordan Koene unravels the complexity of regional, regulatory, and language-driven search engines like Baidu.

Ten percent of the world’s search engines don’t begin with the letter G, and they can greatly impact your business. Jordan Koene delves into non-Google search, focusing on Bing and others with strategies for prioritization and optimizing from the ground floor up.

We all know that Google is the Goliath. But how can the other search engines profoundly impact your business? Get the inside story of Bing, Verizon, and Yahoo and how Explorer and other Microsoft products connect their search experience.

Why have Google's biggest competitors failed to gain and maintain market share? Jordan Koene covers Google's competition, delving into their rise and fall, and why Yahoo lost their early lead and how Google eventually grew to dominate search.

Top SEO, sought-after speaker, Michael King’s roots are in coding and music, balancing his creative and professional lives. Learn about his life path to success, working with top brands like Ralph Lauren, LG, Genentech, Citibank, and more.

When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. Searchmetrics SEO experts share their expertise, going behind the curtain, looking at backlinking, anchor text, Private Blog Networks, and more.

As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google? CEO of Searchmetrics Jordan Koene analyzes the sector, with information every healthcare marketer should know.

The travel industry is experiencing big transitions, redefining the major players and how the game is being played. What are the trends shaping the online travel marketplace? Jordan Koene takes a deep dive into travel, looking at who is winning and losing, and why.

Banking and finance are vying for market share in the digital landscape, where visibility is key. Sites with investments in online experience and infrastructure are gaining business once considered impossible. Searchmetrics strategists analyze who is winning, losing, and why.

When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, SEO strategist Jordan Koene, explains the specific ranking factors used for media and publishing sites, with the steps marketers can take to ensure better visibility.

In today’s hyper-competitive market, you need access to specific data to outperform the competition. Renowned SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for eCommerce, with the steps marketers can take to ensure better web visibility.

SEO has become an important topic for executives to address during earnings calls. It’s also becoming a barometer for investors as they evaluate company success. Learn how executives should prepare to present search findings when talking to the street.

When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy of creativity. Learn about best practices every marketer should know, from how web content should be produced to how Google evaluates it for rankings.