The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice
Summary: The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it's everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches, and successes. We discuss marketing tactics to grow a group practice, social media marketing, how to grow your referrals, Facebook, Pinterest, Psychology Today, therapist directories, Pay Per Click (PPC), Search Engine Optimization (SEO), webinars and everything in between to help you better understand how to grow a thriving private practice.
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Podcasts:
You've dreamed of writing a book for your practice, but how do you get started? How do you come up with an idea of what to write? In this week's episode, let Dan Wendler show you how writing a book invigorated his whole practice.
Not every practice starts out on the right foot, but some take off like a rocket. Danielle Swimm grew her fresh-faced practice into a successful business with a waitlist, and she did it in only 6 weeks. Now she wants to show you how she did it. You won't want to miss this one!
A lot of the advice therapists receive nowadays only focuses on serving clients, but Katie & Curt are part of the new wave focused on supporting YOU, the therapist. They know happier therapists make happier clients! And they're making some big movies this autumn to change how therapists look at their industry. You won't want to miss this one!
In our final Writing Roundtable interview, Kate & Katie talked to us about the importance of using your writing to lead your potential clients through an emotional journey that always ends with YOU. If you need more clients, don't miss this episode!
From a total caseload transition to popular speaking engagements, Mercedes’ bestselling book has super-charged her practice. But you don't need a bestseller to get a practice boost! Listen in to learn how Mercedes changed her life & practice.
You should never underestimate the power of a great giveaway. Joe Sanok sat down with us for this week's Writing Roundtable interview to teach us how to get the most out of a giveaway, and other modern tips for targeting your ideal client.
Julie Hanks understands how big of a platform blogging can be. Break yourself out of your funk of long-winded articles! Listen in with us and learn why some of Julie's most successful blog posts are just a paragraph with a link for a file download!
Laura Long is the writer you dream of being. Her strong voice and no-holds-barred mode of giving advice draws readers to her blog by the droves (the expert private practice advice doesn't hurt, either). In short, Laura's a badass. When we sat down with her for our Writing Roundtable, Laura talked to us about how important a distinctive and consistent writing tone is to attracting your ideal clients, why you shouldn't be afraid to develop a niche, and just generally how to kick-ass with your writing.
About 25 years ago, my mother-in-law, Cindy Falor, knocked on the door of the therapist in her future building and said, "I'm either going to move in next door to you and be your competition, or we are going to join forces." Today, Cindy and her business partner Tony Fiser, are the owners of Breakthroughs, a group practice with 3 offices, 17 therapists, 2 addiction specialists, and 7 support staff. This is their Therapist Experience of growing Breakthroughs into the immensely successful group practice it is today.
Have a private practice of the future! This week, we caught up with Rob Reinhardt about some of the latest technology and popular tools for you to use in your practice. Get the latest for therapists on everything from "Describe Cards" to "Kickstarter."
Every private practice therapist struggles with pricing their services at some point or another. What's too high? What's too low? Join Tiffany McLain on The Therapist Experience this week to learn why that dream price is NOT too high for you.
This week, Samara Stone shares with us key tips on how to grow your client-less private practice into a thriving, 5k-a-month practice and shares with us how she went from braiding hair professionally to a thriving business of her own.
Work with clients you love and more of the right people will find you and want to work with you. Kelsey Torgerson tells us how she used her marketing and website to target her ideal clients with a laser, and how her practice benefited because of it.
Shawn LaRe found that in minority cultures such as the African American and Latino communities, people seek healing from God and/or their spirituality and not from personal services like therapy. But as Shawn LaRe says, “God made therapists ya’ll.”
Katie Lynch has always placed a strong emphasis on understanding the numbers behind her business. Knowing what it costs to operate and what her profits look like. This allows Katie to specifically and easily track her quarterly and monthly goals, allowing her to grow her business securely and confidently.
