The Science of Social Media
Summary: The Science of Social Media is your weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 15,000+ weekly iTunes listeners and rock your social media channels as a result!
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Podcasts:
Lauren Naturale shares her expert insights into how Merriam-Webster has developed one of the most powerful and unique brand voices in the industry - which has led to major social media growth. Their Twitter account alone has grown by more than 200,000 followers in just one year - gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way.
Jay Baer has been building audiences, online and off, for more than 20 years. His approach to content marketing is simple yet incredibly effective. It all starts with an understanding of what your customers are looking for online and overdelivering on value through content and customer service. Jay shares the challenges that marketers are facing today and the 4 ways they can fix their broken content marketing and social media programs.
Join hosts Hailley and Brian as they break down one of the largest square video studies to date. This study (complete with research) explores how square video performs vs. landscape video and why marketers should consider adding square video to their marketing tactics. This is a great video marketing episode for those looking to improve their game!
Clair Byrd - Director of Competitive Marketing at Twilio - has become one of the most successful and forward-thinking marketers in Silicon Valley. Clair shares the incredible story of how she went from cook to marketing superstar - working on some of the coolest projects in the industry. Clair breaks down step-by-step how she approaches marketing and how every single move she makes is a risky, but important decision.
Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in 2017. Travis also shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video.
Candice Galek - CEO and founder of Bikini Luxe (one of the world's largest and most successful online swimwear collections) - has seen first-hand how powerful LinkedIn marketing can be for both monetization and growth of a business. We had the pleasure of chatting with Candice all about how LinkedIn has been crucial for building relationships, getting the word out about Bikini Luxe, and in turn, building her business.
Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to enhance your content, boost your profile, and grow your account. This episode is part of our brand new Buffer "Minisode" series - Where we share 5 or more social media tips in 10 minutes or less.
Michael Stelzner - CEO and founder of Social Media Examiner - shares his insider knowledge on exactly how social media algorithms work and why they're important for marketers to understand. Michael also details out specific social media tactics and strategies marketers and businesses can implement to help use algorithms in their favor.
Breaking down the 5 most important things you can do to begin to build your personal brand online. And why it's important for both your personal and professional life. This episode covers everything you need to know about creating an expert personal brand no matter what industry you're in.
Bustle, with more than 1.4M followers on Instagram alone, is leading the way in Instagram Stories marketing. Everyday thousands of people tune into their Stories to watch one of the many fun, entertaining, and educational series that the Bustle team puts together. Covering how you can create simple, yet beautiful and engaging Instagram Stories that will help to grow your account and "wow" your audience.
Sunny Lenarduzzi - YouTube influencer with more than 70,000 subscribers and 5,000,000 video views - is the perfect expert to talk to about getting started with video marketing for your brand or business. We cover everything marketers need to know about video marketing and social media - including what to film, how to film it, and how to make sure that people see your videos online.
Lindsay Smith - Producer at National Geographic Travel - shares the strategic approach that National Geographic Travel takes to storytelling and how that positively impacts the amazing results that they see on social media.
Carlos Gil - entrepreneur, social media expert, and Snapchat influencer - shares his insights into how marketers and brands can get started with Snapchat marketing. We also chat about some Snapchat best-practices around building a community as well as tying your Snapchat marketing efforts into real business ROI.
Breaking down the top 9 essential social media manager skills and qualities. You'll learn what hiring managers are looking for in candidates and how you can position yourself to be an industry-leading social media manager. Whether you're looking to build an all-star social media team, get into the industry, or simply brush up on your skills, this episode is perfect for you!
Head of Content Marketing at First Round Review, Camille Ricketts, and editor, Shaun Young, share their specific marketing strategy on creating consistently shareable content on social media.
