The Science of Social Media

Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed? The Instagram team shared some never-before seen or heard updates behind how the Instagram algorithm actually works. We're covering all of those in detail on today's episode. Plus, we've got the scoop on several other Instagram updates that you won't want to miss as a marketer, business, or brand.

A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways for businesses and marketers! Have you ever wondered how fellow businesses and marketers are using social media? Or if you should focus more on ads or messenger bots or video? More than 5,700 marketers revealed where, why, and how they’ll focus their organic and paid social media efforts in 2018 and beyond.

Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities! But the fact remains... Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to grow their audience. Today, we're breaking down our 10 most proven social media marketing tips that will help small businesses and entrepreneurs (you) succeed on social media in 2018 and beyond.

Covering the biggest news in the social media marketing world, including one subject that we as marketers don’t talk about enough - Proving social media ROI. We’re also covering the biggest video trends in 2018 and what marketers need to know moving forward. Instagram released a ton of exciting features that will continue to grow the platform in big ways. You won't want to miss what those are!  Finally, Facebook leaked a new influencer marketing platform and we've got the inside scoop.

We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand’s YouTube channel in a big way… starting today. In just 30 days after implementing Brian Dean’s advice, we’ve grown our YouTube channel by 59%, monthly views have shot up by 35%, and video watch time has increased by 61%. In episode #95 of The Science of Social Media, Brian and Hailley share everything you need to create a rock-solid YouTube marketing strategy from scratch.

GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control over their personal data. It has major implications for your business and the marketing and social media tools you use, whether you’re located in the EU or not. In episode #94 of The Science of Social Media, we're breaking down the new GDPR regulation into understandable steps that you and your business can take to keep your social media strategy running smoothly.

Facebook F8 is one of the most important conferences of the year for the social media world! With F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship conference. Today we're chatting about the biggest announcements from Facebook F8 2018 and some thoughts on what F8 could mean for the social media industry moving forward.

Understanding hundreds of different social media demographics-or the different characteristics of audiences on each social media network-is key to defining your strategy.  We'll be chatting about 20+ key social demographic facts for each of the major platforms (Facebook, Instagram, Twitter, and LinkedIn). We're also breaking down Facebook's Q1 Earnings Report and an encounter between Elon Musk and the co-founder of HubSpot, Dharmesh Shah. Dharmesh learned a valuable lesson from Elon Musk.

Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based on social media? Or that 77% of recruiters use search engines to learn about candidates? And of those researching candidates online, 35% eliminated a candidate from consideration based on information found online. Your personal brand is the most important career asset you own. We're talking all about personal branding and how you can succeed in today's competitive market.

As video content on social media becomes more widely used, it’s clear that companies not using video are missing out on a big opportunity to bring their brand to life. Video makes your brand more human, engaging, and helps to create trust because people get to meet the folks that help to make your company thrive. In episode #90, Hailley & Brian dive into 21 actionable tips on how you can create engaging videos for the two of the largest platforms out there: Facebook and Instagram.

Tons of exciting and interesting things to talk about in the world of social media this week! We're breaking down the best times to post to social media (according to more than 20 research studies). LinkedIn launched a great new video ad product for marketers and businesses looking to reach a targeted audience.  Buffer has a brand new GIPHY channel and we have some great ideas for you. We're also sharing some exciting news - The Buffer mobile app has been nominated for a Webby Award!

2018 is in full swing and you might be looking for new social media tools to add to your marketing stack! According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. So where do you start? As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for marketers to try in 2018.

Another busy week in the world of social media!  We're covering everything you need to know to stay up-to-date on the latest happenings in social media marketing.  In episode #87, Hailley and Brian chat about the recent Facebook & Cambridge Analytica data incident, new and exciting changes to the Instagram algorithm, 3 must-read social media books in 2018, YouTube Stories, and more!

Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share across each channel. How do we as marketers and business owners create consistently great content that audiences love and keep coming back to? In episode #86, Hailley and Brian explore 11 content creation hacks that will help to save you time and increase your reach on social media. Plus, we're super excited to share a big announcement to share with you!

Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation.  As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology. Luckily for us, Pixar openly shares their knowledge for everyone to learn from! In episode #85, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important social media asset.