The Science of Social Media

Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day. How can you stand out among the other millions photos, videos, & stories posted each day? How can you create beautiful content for Instagram? In episode #84 of The Science of Social Media, Hailley and Brian break down 3 proven tactics the most successful brands on Instagram use to grow their followers and engagement!

We're diving into the State of Video Marketing in 2018, including all of the incredible data and takeaways from Wyzowl's 600+ marketer survey. After that we're breaking down the monumental change that will be hitting Twitter in mid-March. This change will impact the Twitter API and the way brands and marketers post content. We'll also be diving into our 3 favorite YouTube hacks. These hacks have helped us to grow our channel and increase video views over the last several months!

We talk a lot about specific marketing and social media tactics and strategies on this show, but rarely do we talk about the soft or "intangible skills" that really great marketers have in common. In episode #82, Hailley and Brian chat about the habits of some of the most successful marketers across all industries, the science of confidence in leadership, and what you can do to continue to grow in your own career.

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create conversations between family & friends. We got an inside look at the new algorithm, directly from an exclusive Facebook News Feed webinar. Here’s how it works and what marketers and brands can do to thrive on Facebook!

What an exciting week in social media! Facebook announces their Q4 earnings along with some groundbreaking revelations about the future of the News Feed. Instagram launches an exciting change to their API that will affect how we publish content from here on out. Inside the "follower factory" on social media and the implications of paying for followers, plus lots more! In episode #80, Hailley and Brian break down the latest in social media news and marketing!

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: - Are my posts getting optimal reach and engagement? - Do social media platforms penalize 3rd-party tools? - Are 3rd-party tools really worth the cost? For an entire month we tested more than 200 posts across 35 profiles to see exactly how 3rd-party social media tools stack up vs. native posting. Today we’re excited to share the results!

The way consumers and brands use social media is constantly evolving. To better understand what the future of social media will look like, we teamed up with Social Media Week to collect data from over 1,700 marketers and create our brand new State of Social Media 2018 report. In episode #78, Brian and Hailley break down the 3 most important findings from the research and how marketers can use this data to evolve their social media strategies in 2018 and beyond.

77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy

Everything marketers and brands need to know to catch up on the latest and greatest in social media marketing news.  We're excited to be back for 2018 and can't wait to share everything that's happened in the world of social media over the last two weeks.  Hailley and Brian chat about the top mistakes businesses make on social media, Mark Zuckerberg's 2018 personal goal to "fix Facebook", our results from Twitter Promote More, and lots more! 

2018 is here and it's gearing up to be a big year in social media! This week we're chatting about the 5 biggest (and most important) social media trends that marketers should keep a close eye on heading into 2018. Understanding and planning for each of these trends will help your business or brand stay on the cutting edge of social media - paving the way for massive opportunities. Tune in to episode #75 to catch up the biggest trends!

Covering another big week in social media marketing and news!  Instagram has a couple of new great features for individuals and brands.  Netflix takes their user data to a whole new level on social media.  Facebook releases a brand new Messenger app for kids.  And lots more!  Join us for episode #74 as Brian & Hailley break down a big week in social media and what marketers need to know moving forward.

What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet's most engaging social media content in 2017! Wondering how you might be able to do the same in 2018?  Join us for episode #73 as Hailley and Brian break down social media's top 10 posts, the data behind them, why they worked, and how marketers can repeat their success. There's no reason why you can't be on this list next year!

Have you ever wondered how much Facebook really knows about you?  Or how they collect all of that detailed information?  Or how businesses are using your data to deliver specific advertising content across platforms? If so, you're in luck! In episode #72, Brian & Hailley discuss everything that Facebook knows about you, how businesses are using that data, and how you can take back control of your privacy.

There's a ton of great stuff happening in the world of social media!  In episode #71, we're covering four of the biggest updates, articles, and data-backed studies from the last week that marketers should keep an eye on as we close out 2017.  We'll be chatting about the $177,843 Facebook ad test, the current state of messaging, tweetstorms, and much more! Get ready for a jam-packed show! 

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. But creating attractive Instagram Stories can be challenging and time-consuming. Brian and Hailley share tons of ideas and tools around how to effortlessly create beautiful Instagram Stories as well as why they're important for brands to master in 2018.