The Science of Social Media

Looking to catch up on the latest social media news, but short on time? This week (ep. #114) we're chatting about all of this and more: - Instagram's co-founders stepping down from Facebook and what this critical change means for social giant. - Vertical video gaining momentum and becoming the preferred method of content consumption. - Facebook launches new Stories Ads format. Don't miss what they can do for your business. - Facebook to allow Facebook Pages to join Groups as a Page.

Looking to catch up on the latest social media news, but short on time? This week (episode #113) we're chatting about all of this and more: How two brands are using social media to generate hundreds of thousands of dollars in revenue and why it's not as difficult as you think. Instagram testing a brand new stand-alone shopping app. LinkedIn launches powerful new ad format for businesses called Dynamic Ads. Twitter released a feature allowing users to switch to a chronological timeline.

112: How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks

We asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%) came in a close second, just after Instagram (62%). To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600%.

Looking to catch up on the latest social media news, but short on time? We have you covered! After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. Facebook interviewed some of the top video producers on social media media and compiled their latest tips and tricks to creating video. We have some really interesting YouTube stats for you on how to improve your brand’s performance on YouTube.

We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Today, we're excited to share the eye-opening research with you (hint: Page engagement continues to decline) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform. We've learned that the best way to succeed on Facebook is to take a growth mindset. Here's how!

Looking to catch up on the latest social media news, but short on time? We have you covered! This week we have a super interesting episode lined up for you, starting with specific details around Facebook's plan to redesign business Pages from top to bottom for "utility." We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more.

What do psychology and social media have in common? A lot more than you'd imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, and purchase products online. Understanding the psychology facts behind the way audiences think on social media is the first step in creating a better experiences, stronger relationships, and loyal customers in the long run. This week we're looking at 7 psychology facts that all social media marketers should know.

Is your business prepared for the future of social media?  The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks. This week we're chatting about a brand new Instagram engagement study, including everything you need to know about why users interact with content. We're also discussing vertical video on social media and 3 reasons why influencer marketing campaigns fail.

It seems like everywhere we look there's some new social media marketing tactics being touted as the next big thing. As businesses, we're constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy - often leaving what used to work in the past. This week we're dusting off 6 old school marketing tactics that still work like a charm on social media. Plus, we're exploring how your business can implement them in new and creative ways.

A ton of great stuff to talk about in the world of social media marketing this week!  Several interesting and actionable articles published in the social media and marketing industry recently and we’re sharing the most important takeaways and learnings from all of those.  From important Facebook ads research and data, to generating emails and social media followers as a small business, to our favorite new social media tools on the market, this is an episode you won’t want to miss.

Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers. More than 1 billion Instagram consumers to be exact!  Today’s episode is a list of best-practices, tools, and key data points that you’ll need to know to be successful with Instagram posting and advertising, and ultimately, selling your product or service on one of the world's leading social media platforms.

This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand.  We'll be sharing a ton of ideas and information so that you can get started today setting up a social media strategy that will put your customers at the center of everything.  Focusing on your customers or social media will help you to increase engagement one every channel, improve ROI, and make social media a focal point of success for your business.

Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new platform: IGTV. We’ve got everything you need to know about the new Instagram platform, plus, an exclusive guide for IGTV creators. We're predicting Instagram to pass Facebook’s 2 billion users in the next 5-10 years. Particularly because of their innovations on the mobile front with things like IGTV, which we’re going to cover in detail today.

We're celebrating one million downloads and our 100th episode!  In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social Media.  They'll be sharing their top lessons learned from 100 episodes, favorite moments, biggest challenges, as well as how they grew the Buffer Podcast to more than one million downloads as a side project. Here's to one hundred episodes and one million downloads more!