The Science of Social Media
Summary: The Science of Social Media is your weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 15,000+ weekly iTunes listeners and rock your social media channels as a result!
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Podcasts:
Join hosts Kevan, Hailley, and Brian as they discuss 3 fresh social media ideas that you can try today in this special bonus episode of The Science of Social Media. Ideas include Facebook posting strategies, getting verified on Twitter, and using Bulk Buffer to curate the best content from your own social media channels. We also play a fun social media game called "Over-Under" that you can play along with as you listen.
Everette Taylor is a 4-time entrepreneur and Millennial marketer who has quickly built an impressive resume for himself at 27 years young. We had the pleasure of speaking with Everette about what it's like to be the Vice President of Marketing for Skurt and how he approaches social media at a service geared towards a younger generation of mobile consumers. Everette dives into subjects like influencer marketing, where social media fits into the growth cycle, and how marketers can keep their skills sharp.
Nikki Sunstrum of the University of Michigan takes us inside the social media strategy at one of the biggest universities in America. Nikki shares what it's like to be the Director of Social Media and how her team goes about creating great social media content with the goal of making a difference and shaping change.
Brian Fanzo - a proud, pager-wearing Millennial, change evangelist, and Founder/CEO of iSocialFanz - is a shining example of the power of strategic positioning and dedication to quality content over time. Brian shares his actionable insights on how marketers can become a thought leader on social media by developing their passions and strengths.
Dorie Clark - Duke professor, bestselling author, and consultant for various Fortune 500 companies - shares her unique approach to personal branding on social media and why developing a brand of your own is the most important thing you can do for yourself in today's global environment.
Dom Garrett of BTC Revolutions shares his unique approach to implementing user-generated content on social media and why some of the world's top brands are doubling down on this exciting strategy.
Meghan Keaney Anderson, HubSpot VP of Marketing, shares the secrets behind the HubSpot social media team and what it takes to be hired as a social media manager.
Rand Fishkin reveals his secrets to curating the best content from around the web for social media and how TAGFEE (Moz’s core values) plays into everything he does in marketing.
John Yembrick, Social Media Manager at NASA, takes us behind the scenes of social media at NASA, where they manage more than 500 social accounts, interact with millions of fans, and produce some of the most compelling content in the world.
