The Science of Social Media
Summary: The Science of Social Media is your weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 15,000+ weekly iTunes listeners and rock your social media channels as a result!
- Visit Website
- RSS
- Artist: Buffer
- Copyright: All Rights Reserved
Podcasts:
Malcolm Gladwell once wrote in his book, Outliers, that the key to achieving world-class expertise in any skill is, to a large extent, practicing the correct way for a total of around 10,000 hours. That's where International Elite Runner, Tina Muir, comes into our story. Tina shares her secrets into creating winning social media habits and big, scary goals that will help take your marketing to the next level.
Mari Smith shares her ninja tips and insights into how brands and marketers can use Facebook Ads to drive real business results. Whether you're just getting started with Facebook Advertising or have tons of experience, this episode covers all of the crucial elements to today's top Facebook advertising strategies - from Facebook pixels to the most effective ad types and copy technique.
Join hosts Kevan, Hailley, and Brian as they break down 3 incredibly successful social media campaigns from some of the world's top brands. These social media campaigns include videos from BuzzFeed, an Always hashtag that received more than 750,000 submissions, and an attempt from REI to shift a longstanding cultural tradition
Sue B. Zimmerman shares her expert insights into how businesses can not only use Instagram to grow a huge following, but to drive real marketing results on the platform. We chat Instagram growth, Instagram Stories, and much more in this jam-packed interview.
Tyler Anderson - entreprenuer and host of one of iTunes top business podcasts - shares his expert insights on the power of podcasting and how it offers brands and businesses endless social media and marketing opportunities. If you're on the fence about the effectiveness of podcasting or just aren't quite sure where to get started, this episode is for you!
Stefanie Grieser, International Marketing Manager at Unbounce, shares her top strategies for creating and growing a successful industry marketing event. Stefanie also dives into the important reasons why one-on-one interactions offline are crucial to brand building and business growth.
Neil Patel - entreprenuer, marketer, and social media expert - shares his actionable insights on the specific ways brands and businesses can incorporate social media as a viable and integral part of their marketing and sales funnel.
Join hosts Kevan, Hailley, and Brian as they discuss several major social media trends and stats for marketers to keep an eye on going into 2017. These trends emerged from Buffer's first ever, State of Social Media 2016 Report, that surveyed more than 1,200 top social media marketers. This very special bonus episode includes actionable takeaways on video marketing, Facebook, the future or Twitter, and much more!
Hiten Shah, entrepreneur and co-founder of KISSmetrics, Crazy Egg and Quick Sprout, chats about the most important metrics you can be tracking on social media and what makes for the best content online.
Brittany Berger, Head of Content and PR at Mention, shares the specific ways brands and businesses can leverage social media monitoring to track mentions and shape their marketing strategy moving forward.
Casandra Campbell, Content Marketing Lead and Managing Editor at Shopify, takes us through the specific ways her team approaches holiday marketing and how they strategically help their huge community of businesses - both big and small - find success with social media content and sales online.
Join hosts Kevan, Hailley, and Brian as they discuss 4 fresh social media ideas that you can try today in this special bonus episode of The Science of Social Media. Ideas include experimenting with Facebook Notes, how brands and marketers are using Instagram vs. Snapchat, how to use Buffer to create a hub of great content, and how Kevan is working on branding his own personal emoji.
Allison Esposito is the founder of a fast-growing business and community for women in technology called Tech Ladies. What first started as a fun side-project and a way to get to know other women in tech, Tech Ladies now connects more than 5,000 women around the world to a network of jobs and opportunities. Allison shares the story of how a combination of her personal network and social media allowed her to build Tech Ladies full-time and why it is so successful.
Daniel DiPiazza, founder of Rich20Something and Under30CEO, has built a wildly successful business with the innovative use of Facebook Groups and Email Marketing. In this episode, Hailley has the pleasure of chatting with Daniel about his best practices for building a truly engaging Facebook Group and community that stands out from the rest. And Daniel provides actionable insights on how you can do the very same thing for your business or brand with Facebook Groups.
Matt Navarra is the Director of Social Media and Head of Content for The Next Web, one of the world's largest online publications on the latest news about Internet technology and business. Matt shares how his team approaches Facebook marketing in an unorthodox way and why that may be the secret to their success. Matt also dives into the importance of experimentation and practicing out-of-the-box thinking and how you can inject personality into your Facebook marketing to help you stand out.
