39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale

Summary: Lauren Naturale shares her expert insights into how Merriam-Webster has developed one of the most powerful and unique brand voices in the industry - which has led to major social media growth. Their Twitter account alone has grown by more than 200,000 followers in just one year - gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way.