This Old Marketing
Summary: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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- Artist: Joe Pulizzi & Robert Rose
- Copyright: Joe Pulizzi & Robert Rose
Podcasts:
PNR 76: The New Media Model Will Include Selling Products
PNR 75: Media Serves Two Content Masters, Brands Serve Just One
PNR 74: LinkedIn Moves for Content Dominance
PNR 73: Like It or Not, Advertising Is Booming
PNR 72: Facebook Moves for Total Internet Domination
PNR 71: The Third Era of the Internet Has Begun
PNR 70: Starbucks Announces Next Move as Media Company
PNR 69: Google+ Finally Dead? Well, Not Really
PNR 68: The Media Industry Is Desperately Confused
PNR 67: When Will LinkedIn's Purchase Run End?
PNR 66: Why the New Golden Age of Marketing Is Now
PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself
PNR 64: Super Bowl Advertisers Don't Care about Building Audience
PNR 63: Competition for Super Bowl Halftime Attention Is On
PNR 62: Marketing Still Subservient to Sales | The Launch of Facework
