Small Business Big Marketing

Ready for some online retailing tips that apply to any business - online or offline? Nathan Huppatz started Costumes.com.au in 2010 and it's now a $7M business that's doubling each year. Listen in as he shares how he's done it.

268 – Personal insights from my recent Philippines outsourcing tour

Well, I'm back from my Philippines outsourcing tour, and it's time to share what I learnt. Joined by five motivated business owners (and fellow SBBMers - you know who you are ;0) it was an absolute eye-opener and mind expander as we visited a variety of outsourcing options and got to understand the various business models available to us. Yep, it's another big show. Let's do it!

267 – How to pitch your business with Pitch Anything’s Oren Klaff

Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch!

266 – How to harness the marketing power of review sites with Yelp’s Nicholas Lembo

Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before making a purchase decision. Or is that 72%? Hang on, I think it’s 81%. Whatever it is, it’s high. And if you’re not listing your business on review sites, then you just might be leaving money on the table.

265 – Pinchapoo is a cheeky charity founded on a very personal story.

Pinchapoo was borne from a simple, cheeky concept - ‘pinch' the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?! Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need.

264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather

Dave Munson is a great story-teller. Oh, and he happens to own a small business - Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry. Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn't known for its charm. Join me around the campfire as Dave let's us know how he does it.

263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts

Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place. Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she's opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles. Yep, we get a bit woo-woo in today's episode.

262 – Rand Fishkin on SEO Tips For Small Business

Rand Fishkin is ranked in the top 3 SEO experts in the world. That's no mean feat given the amount of people trumpeting themselves as SEO experts. As the founder of MOZ, Rand has spent his business life helping businesses of all sizes rank well on Google. In this very candid interview, he explains in very simple terms, what a small business with a website needs to do to drastically improve their search engine rankings. Enjoy!