Small Business Big Marketing

254 – How to increase turn over by 21%, reduce wages by 90% … all in 12-months. Boom!

The chef owner of a restaurant in FNQ has banned children under 7 following an altercation involving a family with a young child who was screaming. The consequences of Liam's decision have been amazing ... and all-in-all very positive. The story has gone viral, he's been covered by media outlets across Australia, and bookings have increased by multiples. Join me for a fireside chat with Liam, plus I seek my two sons' opinion on this controversial topic.

253 – Banning kids had some unexpected consequences for this restaurant owner.

Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars?! All is about to be revealed.

252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent!

When asked “So what do you do?”, today’s guest responds “I make the ladies happy!” Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to - if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat. Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action. Let’s do this!

251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes

What do a condom marketer, an ex Aussie Rules football legend, the vice-captain of the Australian Soduko team and an engineer turned YouTube star with ADHD have in common? They’re all very clever marketers building solid businesses, and they’ve been past guests on this show. With 250 episodes now under my belt, I thought it time that we start to revisit some of those episodes and pull out some of the learnings that you may have forgotten or are yet to hear. So, that’s exactly what I’ve done. Enjoy ?

250 – Long live the marketing crazies

Building a strong personal brand has had far-reaching benefits for Clarissa Rayward, AKA The Happy Family Lawyer. Whilst she’s the first to admit that her approach to marketing is highly unconventional, it’s also enabled her to build a highly engaged community, find her voice and build a strong legal practice many lawyers only ever dream of. Plus, there’s my usual check-in on what’s been happening this week, and I’m proud to announce a brand spanking new sponsor in Key Person Of Influence – which means for you two things – 1. I’ll be putting out a second episode each week and 2. They’ve kindly offered each and every listener a hard copy of their Amazon best-selling book. Yep, big show as usual. Let’s get stuck right in!

249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand.

An even better title for today's episode is 'How to get shi* done'. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke. Listen is an he explains how to move mountains. Plus I share some emails from other listeners (just like you) who have rolled up their sleeves and are getting their marketing sorted. Big time! Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy!

248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it.

A slightly different episode today. I have a fireside chat with John Maher, of Carmen's Road Safety, who's turned his family's personal tragedy in to a thriving little business that's making a very big difference. Plus I respond to a young listener who's trying to break in to the world of marketing, I have a whinge about my lack of comments in the shownotes, and I (ever so slightly alter) a marketing quote from Guy Kawasaki ;0) Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy!

247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety