Small Business Big Marketing

I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel's Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy!

238 – How a little black dress lead this fellow to a very big idea.

Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full year. Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast.

237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product

Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube! Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube! Listen is as Jason explains how he made the leap from his cushy job as a Virgin cabin crew member to running his own business from home in his own time, and loving every minute of it. Jason provides a great insight in to how to make money on YouTube. I also answer a listener question about DIY SEO, and announce that last week's guest Steve Sims of Bluefish will be conducting an exclusive Q&A webinar free for Small Business Big Marketing Forum Members. Let's do this!

236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish

Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You'd think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but! Listen is as Steve explains an unbelievably simple referral marketing idea, another one that guarantees an almost 100% open rate, and another one that ensures you get past the dobermans to the decision-maker every time. I also answer a listener question about generating back-links through guest blogging. Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast.

235 – How to be the #1 seller on Etsy amongst 1.5 million stores

Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that's no mean feat given there's 1.5 million stores on Etsy! However, the success she's currently enjoying with Three Bird Nest didn't come easily - like all successful business owners she's tasted failure, but chosen to rise from the ashes. This is a marketing masterclass!

234 – Olympian Steven Bradbury on never giving up

Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business. His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line. Plus I take you behind-the-scenes of my most successful Facebook post ever. Let's go!

233 – How to start a cool little business and clean up, with Joe Drew of myBins.

"Hey Mum, I'm gunna become a garbo!" That's the start of a phone call today's guest, Joe Drew of myBins, had to make when he decided to escape the corporate cubicle with his best mate Amos. History now has it that these two young blokes are now cleaning up (#DadJoke) around Sydney's Northern Beaches. They've got plenty of work, have extended their service offering and are even looking to franchise. This is a wonderful of two young blokes having a crack, and making some very smart business and marketing decisions along the way.

232 – How to perform at your best with former AFL high performance coach, Mark McKeon

Former High Performance Coach at Collingwood Football Club, Mark McKeon, knows a thing or two about performing at your peak. So much so that he's written the book on it. Titled 'Get In The Go Zone', it's all about maximising the productive hours you have in each day to get the important things done without distraction or excuse. And who doesn't want a bit of that!