Small Business Big Marketing

299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy

In this episode I'm joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting.

298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are

Adelaide Finance Broker Scott Matthews' story is compelling for two reasons. The first is that he never had the ultimate intention of becoming a finance broker. He graduated from University in aquatic ecology. A year later he became a policeman. During this time he became a part time broker and soon realised being a broker was in his blood. The second is that since Scott founded Finance Life, he now services over 1,000 clients and employs seven people. He has built a very reputable and successful small business. Here's how he did it.

297 – This Most Unusual Career Progression Lead Finance Broker Scott Matthews To Huge Success

296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints.

Knowing how to deal with customer complaints can make or break a business. In fact, it may even seem counter-intuitive, but a business owner’s ability to effectively deal with customer complaints provides a great opportunity to turn dissatisfied customers into active promoters of the business. And that's exactly what today's guest, NY Times bestselling author Jay Baer teaches in his new marketing book lovingly titled Hug Your Haters.

295 – Modern Family star appears in this Toronto house cleaning business’s marketing free-of-charge!

Past guest and YouTube sensation Melissa Maker of Clean My Space joins us for a well overdue update, and amongst other things, explains how she got Modern Family star Jess Tyler Fergusson (he plays gay Dad Mitchell) to appear in her marketing free-of-charge … yep ... FOC. Melissa first appeared on this show way back on episode 197. Back then she had a nice little cleaning business in Toronto, that she marketed through some very helpful how-to cleaning videos. Well, she still has nice little cleaning business has grown into a nice little business with multiple revenue streams well beyond cleaning. If you ever wondered if being helpful in your marketing was a valuable strategy, then here's all the proof you need.

294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%.

The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right) has had 65,000,000 views to date across Facebook and YouTube ... and it's increased sales of Squatty Potty by 600% in its first three months. Join me as I go behind-the-scenes with Bobby Edwards, Squatty Potty's owner and creator. Plus I share a productivity hack that's saving me time and making my emails so much more interesting. Off to the Goldfields!

293 – Start-up airline Fly Airly aims to disrupt how you fly from Sydney to Melbourne

Imagine starting an airline. Well, today’s guest and his two mates just did. And you can fly as often as you want for one (pretty reasonable) flat rate. Luke Hampshire is the co founder of Fly Airly - a very different kind of airline. “How different?” Well, put it this way, Fly Airly flies only between three of Australia's main cities - Melbourne, Sydney & Canberra - and it’s a membership-based pricing model in which they charge a flat monthly fee which allows you to fly as often as you like. Cool, huh? Brave, definitely!

292 – Here’s Why You Need a Personal Brand, with Charles Badenach of Main Street Financial

Ever wondered about the importance of building a personal brand? Maybe you think that’s a marketing strategy for only reeeaaally successful people. Well, time to rethink that one. My guest today escaped the corporate cubicle and has very quickly built a successful business thanks to his own personal brand.