264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather

Summary: Dave Munson is a great story-teller. Oh, and he happens to own a small business - Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry.<br> <br> Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn't known for its charm.<br> <br> Join me around the campfire as Dave let's us know how he does it.